Azzi Fudd's building an empire that until last year was completely against the rules. The 19-year-old University of Connecticut basketball star has an enviable platform to take advantage of a long-awaited and seismic change for college athletes: Getting paid for use of their name, image and likeness. Fudd has been among the most successful in drawing endorsements, from the likes of Chipotle, American Eagle and Steph Curry's SC30 brand. For the latest installment in our "Athlete|Empire" series, Bloomberg's Jason Kelly sat down with Fudd in Los Angeles, where she was shooting a commercial with Curry before the new school year and basketball season got underway.

Azzi Fudd's building an empire that until last year was completely against the rules. The 19-year-old University of Connecticut basketball star has an enviable platform to take advantage of a long-awaited and seismic change for college athletes: Getting paid for use of their name, image and likeness. Fudd has been among the most successful in drawing endorsements, from the likes of Chipotle, American Eagle and Steph Curry's SC30 brand. For the latest installment in our "Athlete|Empire" series, Bloomberg's Jason Kelly sat down with Fudd in Los Angeles, where she was shooting a commercial with Curry before the new school year and basketball season got underway.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Athlete | Empire: Azzi Fudd

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2456b70b-5c0e-4411-9ee3-af0e012bdf91/transcript

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

Kendall Coyne Schoenfeld, Minnesota Frost hockey player, discusses the growth of women’s hockey. Kendall is a professional women’s hockey player, and was part of the U.S Women’s hockey team that won gold at the 2026 Winter Olympics. She was also not only a player in the PWHL but she is essentially the reason it exists.  Kendall put in the call to Billie Jean King that put the league into motion.

On this episode, we also hear from:
Justin Marks, Founder and Owner of Trackhouse Entertainment Group, who discusses how he went from driver to team owner
Justin Giangrande, Founder and CEO of Network, who discusses the evolution of college sports, and  how Name, Image, and Likeness keeps changing the way schools pay their athletes

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.
Kendall Coyne Schoenfeld, Minnesota Frost hockey player, discusses the growth of women&rsquo;s hockey.&nbsp;Kendall is a professional women&rsquo;s hockey player, and was part of the U.S Women&rsquo;s hockey team that won gold at the 2026 Winter Olympics.&nbsp;She was also not only a player in the PWHL but she is essentially the reason it exists. &nbsp;Kendall put in the call to Billie Jean King that put the league into motion.
On this episode, we also hear from:
<ul>
<li>Justin Marks, Founder and Owner of Trackhouse Entertainment Group, who discusses how he went from driver to team owner</li>
<li>Justin Giangrande, Founder and CEO of Network, who discusses the evolution of college sports, and &nbsp;how Name, Image, and Likeness keeps changing the way schools pay their athletes</li>
</ul>

Olympic Gold Medalist Kendall Coyne Schofield Talks Growth of Women’s Hockey

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/00cf25a9-cbc1-433b-a5e8-b40c01644387/transcript

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.

Chicago Bulls legend and six-time NBA champion Scottie Pippen has hired Sotheby’s auction house to sell a selection of his personal memorabilia, including the jersey he wore during the championship-clinching game of the 1998 NBA Finals.

Dubbed “The Scottie Pippen Collection,” the auction is set to begin in March and will feature items he personally wore during his 17-year NBA career.

The collection is expected to be worth more than $6 million, with items ranging from $30,000 to over $1 million. 

On this episode, hear from:
Scottie Pippen on his career, the current state of basketball and his trove of collectibles
Jeremiah Yolkut, senior vice president of global events for Major League Baseball on the league's preparations for the World Baseball Classic as it gets underway

Join hosts Michael Barr and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports. Chicago Bulls legend and six-time NBA champion Scottie Pippen has hired Sotheby&rsquo;s auction house to sell a selection of his personal memorabilia, including the jersey he wore during the championship-clinching game of the 1998 NBA Finals. Dubbed &ldquo;The Scottie Pippen Collection,&rdquo; the auction is set to begin in March and will feature items he personally wore during his 17-year NBA career. The collection is expected to be worth more than $6 million, with items ranging from $30,000 to over $1 million. On this episode, hear from:
<ul>
<li>Scottie Pippen on his career, the current state of basketball and his trove of collectibles</li>
<li>Jeremiah Yolkut, senior vice president of global events for Major League Baseball on the league's preparations for the World Baseball Classic as it gets underway</li>
</ul>

NBA Legend Scottie Pippen's Sotheby's Auction; MLB Preps for World Baseball Classic

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d11b3589-0626-42c5-b241-b4050167d451/transcript

The FIFA 2026 World Cup officially kicks off in 100 days across the US, Canada and Mexico. Host Vanessa Perdomo speaks to Amy Hopfinger, Chief Business and Strategy Officer at FIFA about how the 16 host cities are preparing for the tournament this summer. 
On this episode: 
How do cities get ready to host the World Cup and what needs to be done over the next 100 days 
How is the US-Israeli war with Iran affecting their participation in the tournament
How FIFA is addressing security concerns

The FIFA 2026 World Cup officially kicks off in 100 days across the US, Canada and Mexico. Host Vanessa Perdomo speaks to Amy Hopfinger, Chief Business and Strategy Officer at FIFA about how the 16 host cities are preparing for the tournament this summer.&nbsp; On this episode:&nbsp;
<ul>
<li>How do cities get ready to host the World Cup and what needs to be done over the next 100 days&nbsp;</li>
<li>How is the US-Israeli war with Iran affecting their participation in the tournament</li>
<li>How FIFA is addressing security concerns</li>
</ul>

The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7c2f487b-8232-4703-a2e0-b40201250b44/transcript

Athlete | Empire: Azzi Fudd

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