Xavier Gutierrez is the first and only Latino CEO of the NHL's only minority-owned team, the Arizona Coyotes. The team faces challenges on the ice and off, but Gutierrez has some unique solutions. They recently agreed to a deal with Arizona State University to play home games at their newly opened 5,000-seat Mullett Arena. Gutierrez speaks to hosts Michael Barr, Scarlet Fu and Damian Sassower about that arrangement, how he's growing the team's fan base and connecting with younger people, and why Gutierrez sees sports as America's comfort food.

<p>Xavier Gutierrez is the first and only Latino CEO of the NHL's only minority-owned team, the Arizona Coyotes. The team faces challenges on the ice and off, but Gutierrez has some unique solutions. They recently agreed to a deal with Arizona State University to play home games at their newly opened 5,000-seat Mullett Arena. Gutierrez speaks to hosts Michael Barr, Scarlet Fu and Damian Sassower about that arrangement, how he's growing the team's fan base and connecting with younger people, and why Gutierrez sees sports as America's comfort food.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Arizona Coyotes President and CEO Xavier Gutierrez (Podcast)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9a55aa79-3452-4b7c-a895-af3101305c0e/transcript