Jason Kelly, Michael Barr and Mike Lynch discuss the biggest stories this week in the Business of Sports. On today’s podcast, the trio speaks with equinox media President Simon Belsham. With retail locations closed during the pandemic, Equinox doubled down on creating high quality, customized content, to keep their members active at home. Simon tells us what they learned over the past year, how the media business compliments their brick and mortar locations and the value in having a full suite of “premium” offerings for it members.