Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg Business of Sports reporter Randall Williams on expected viewership for Super Bowl LIX plus halftime performer Kendrick Lamar’s beef with Drake.

Louise Johnson, CEO of sports and entertainment marketing agency Fuse discusses her recent panel at CES 2025 that focused on the growth of AI technology in sports and entertainment, and how her firm caters to increasing demand for "personalization" among sports content consumers.

Plus, Dallas Cowboys' executive vice president Charlotte Jones and former pro-tennis star John Isner chat about getting into the tennis business with the Ford Center hosting the Dallas Open.

Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg Business of Sports reporter Randall Williams on expected viewership for Super Bowl LIX plus halftime performer Kendrick Lamar&rsquo;s beef with Drake. Louise Johnson, CEO of sports and entertainment marketing agency Fuse discusses her recent panel at CES 2025 that focused on the growth of AI technology in sports and entertainment, and how her firm caters to increasing demand for "personalization" among sports content consumers.
Plus, Dallas Cowboys' executive vice president Charlotte Jones and former pro-tennis star John Isner chat about getting into the tennis business with the Ford Center hosting the Dallas Open.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

AI in Sports, Dallas Open 2025

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8520ec34-c232-4cf4-9a8d-b27600dbfe5f/transcript

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