Join hosts Michael Barr and Damian Sassower for a look at some of the latest headlines and stories in the business of sports. Bloomberg Business of Sports reporter Randall Williams on expected viewership for Super Bowl LIX plus halftime performer Kendrick Lamar’s beef with Drake.
Louise Johnson, CEO of sports and entertainment marketing agency Fuse discusses her recent panel at CES 2025 that focused on the growth of AI technology in sports and entertainment, and how her firm caters to increasing demand for "personalization" among sports content consumers.
Plus, Dallas Cowboys' executive vice president Charlotte Jones and former pro-tennis star John Isner chat about getting into the tennis business with the Ford Center hosting the Dallas Open.

NBA Legend Scottie Pippen's Sotheby's Auction; MLB Preps for World Baseball Classic
36:56

The Business of Soccer: The FIFA 2026 World Cup Is Officially 100 Days Away
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Introducing: Bloomberg This Weekend
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