Hosts Michael Barr, Scarlet Fu and Mike Lynch are joined by Hive Enterprise AI President Dan Calpin. They break down the big winners of Superbowl Sunday, where ads were more expensive than ever.

<p>Hosts Michael Barr, Scarlet Fu and Mike Lynch are joined by Hive Enterprise AI President Dan Calpin. They break down the big winners of Superbowl Sunday, where ads were more expensive than ever.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

Ads More Expensive Than Ever on Superbowl Sunday

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9924ced9-5126-4620-9576-ae3c01441e83/transcript