On the eve of the pandemic, LeBron James and Maverick Carter -- lifelong friends from Akron who became business partners -- cut their biggest deal yet: a $100 million investment to create The SpringHill Co., a Nike-Disney-Patagonia hybrid. They want to change the way content is made, and consumed by the world. In an exclusive interview, James and Carter go deep with Jason Kelly about Black Lives Matter, Colin Kaepernick, and changing society by changing who's in the conversation.

<p>On the eve of the pandemic, LeBron James and Maverick Carter -- lifelong friends from Akron who became business partners -- cut their biggest deal yet: a $100 million investment to create The SpringHill Co., a Nike-Disney-Patagonia hybrid. They want to change the way content is made, and consumed by the world. In an exclusive interview, James and Carter go deep with Jason Kelly about Black Lives Matter, Colin Kaepernick, and changing society by changing who's in the conversation.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

A Conversation with LeBron James and Maverick Carter (PODCAST)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d1cd3c2d-4159-422b-aa10-ae39006697d6/transcript