Ahead of Super Bowl LV, host city Tampa finds itself in all sorts of uncharted territory. There's the global pandemic and the extraordinary measures the city and the NFL are taking to ensure player and fan safety. There's the economic consequences of a scaled-down run-up. And there's the happy matter of having the home team playing in the game for the first time ever. We break all of that down with Rob Higgins, executive director of the Tampa Bay Sports Commission.

<p>Ahead of Super Bowl LV, host city Tampa finds itself in all sorts of uncharted territory. There's the global pandemic and the extraordinary measures the city and the NFL are taking to ensure player and fan safety. There's the economic consequences of a scaled-down run-up. And there's the happy matter of having the home team playing in the game for the first time ever. We break all of that down with Rob Higgins, executive director of the Tampa Bay Sports Commission.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

A Burgeoning Titletown is Ready for the Big Game

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/746414d5-e3bb-459b-a2ce-ae390053ecd9/transcript