Bloomberg Business of SportsBloomberg Business of Sports

A Burgeoning Titletown is Ready for the Big Game

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Ahead of Super Bowl LV, host city Tampa finds itself in all sorts of uncharted territory. There's the global pandemic and the extraordinary measures the city and the NFL are taking to ensure player and fan safety. There's the economic consequences of a scaled-down run-up. And there's the happy matter of having the home team playing in the game for the first time ever. We break all of that down with Rob Higgins, executive director of the Tampa Bay Sports Commission.

 
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Bloomberg Business of Sports

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking li 
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