Jason Kelly, Michael Barr and Mike Lynch discuss the biggest stories this week in the Business of Sports. This week we speak with NIL expert Darren Heitner about the flurry of deals that have already been reached between reached between NCAA athletes and brands. We learn how these players are cashing in, what’s surprised him so far and the possibility of earning 7 figured without being a starter.

Special Edition: Winter Olympic Games Wrap Up
39:21

Instant Reaction: MSG Sports Considering Spinning Off New York Knicks, Rangers
08:54

BONUS: WWE's Logan Paul & Goldin CEO Ken Goldin
09:33