Jason Kelly, Michael Barr and Mike Lynch discuss the biggest stories this week in the Business of Sports. This week we speak with NIL expert Darren Heitner about the flurry of deals that have already been reached between reached between NCAA athletes and brands. We learn how these players are cashing in, what’s surprised him so far and the possibility of earning 7 figured without being a starter.

WrestleMania, Las Vegas as Sports City, Richmond Flying Squirrels
38:53

New York City FC CEO Brad Sims on the World Cup
39:13

Big East Commissioner Val Ackerman on March Madness and UConn Basketball
37:40