Jason Kelly, Michael Barr and Mike Lynch discuss the biggest stories this week in the Business of Sports. This week we speak with NIL expert Darren Heitner about the flurry of deals that have already been reached between reached between NCAA athletes and brands. We learn how these players are cashing in, what’s surprised him so far and the possibility of earning 7 figured without being a starter.

'The Messi Effect' with The Athletic's Paul Tenorio & SailGP's Andrew Thompson
39:02

Indy 500, The 'Double', First Women's Sports Franchise to Hit $1 Billion
37:40

MLB Legend Mariano Rivera & LAFC Co-President Larry Freedman
39:01