On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the biggest star of this year's NCAA men's basketball tournament: Loyola-Chicago's Sister Jean. The 98-year-old nun who serves as chaplain of the basketball team has given the school permission to use her name and likeness for commercial opportunities. So far, Loyola has approved more than 25 Sister Jean T-Shirts from a variety of companies, including Fanatics. The trio also discuss the latest anthem-related comments made by Houston Texas owner Bob McNair and the inflated TV ratings for the Duke-Kansas basketball game that preceded CBS's 60 Minutes on Sunday night.

<p>On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the biggest star of this year's NCAA men's basketball tournament: Loyola-Chicago's Sister Jean. The 98-year-old nun who serves as chaplain of the basketball team has given the school permission to use her name and likeness for commercial opportunities. So far, Loyola has approved more than 25 Sister Jean T-Shirts from a variety of companies, including Fanatics. The trio also discuss the latest anthem-related comments made by Houston Texas owner Bob McNair and the inflated TV ratings for the Duke-Kansas basketball game that preceded CBS's 60 Minutes on Sunday night.</p>

Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.

<p>Michael Barr, Vanessa Perdomo and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show explains the money behind the games.</p>

Scarlet Fu, Michael Barr and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.

Bloomberg Business of Sports

98-Year-Old Nun Drives March Marketing: Sports Business

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/07100d87-fd44-4680-822c-ae39009b3289/transcript