San Francisco 49ers President Al Guido joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including all of the financial implications associated with your team reaching the Super Bowl. The 49ers will face the Kansas City Chiefs on Feb. 2 in Miami. Guido talks about the weeks of preparation that go into staging the NFL’s premier event, and how teams and players try and capitalize on what is historically the most-watched TV event of the year. Guido also talks about his team’s marketing plan, using former stars such as Joe Montana and Jerry Rice to help the team prepare. He also discusses the halo effect of being in the NFL’s title game, and what it means for the sale of tickets, suites and sponsorship beyond this season.

Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr

Producer: Tim Herro