In this episode, Will Lucas discusses the importance of shifting from a service-oriented mindset to a platform-oriented approach in business. He emphasizes that building a platform allows for greater leverage, scalability, and the ability to create demand rather than just fulfilling it. Through personal anecdotes and examples, he illustrates how entrepreneurs can transform their businesses by thinking bigger and creating ecosystems that benefit not only themselves but also their communities. The conversation covers practical steps for building platforms, the rise of freelancers, and the types of platforms that can be developed to achieve success.

Takeaways

• If you are building a service, you're probably thinking too small.
• Service thinking is labor-centered; platform thinking is leverage-centered.
• Platform thinking separates your income from your hours.
• The power lies in controlling demand, not just talent.
• Building a container allows for multiple opportunities to flourish.
• Ecosystems compound and grow larger over time.
• Freelancers are on the rise, creating a need for platforms to organize them.
• You can build various types of platforms, including marketplaces and communities.
• Positioning is more important than having a large budget to start.
• Your small business doesn't have to stay small; it can evolve into a platform.

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