Imani Ellis is the founder of CultureCon & The Creative Collective

Will Lucas on Socials
Instagram: @willlucas
TikTok: @willlucasceo
Facebook: /wlucasii

Black Tech Green Money
Instagram: @blacktechgreenmoney
Facebook: /BlackTechGreenMoney

Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Imani Ellis is the founder of CultureCon &amp; The Creative Collective
Will Lucas on Socials Instagram: <a href="https://instagram.com/willlucas">@willlucas</a> TikTok: <a href="https://www.tiktok.com/@willlucasceo">@willlucasceo</a> Facebook: <a href="https://www.facebook.com/wlucasii">/wlucasii</a>
Black Tech Green Money Instagram: <a href="https://www.instagram.com/blacktechgreenmoney">@blacktechgreenmoney</a> Facebook: <a href="https://www.facebook.com/BlackTechGreenMoney">/BlackTechGreenMoney</a>
Learn more at AfroTech.com Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Technology and business from a Black perspective.

Black Tech Green Money

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (<a href="https://instagram.com/willlucas">@willlucas</a>), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Imani Ellis is the founder of CultureCon & The Creative Collective

The Founder of CultureCon

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/86da57a6-094e-4fde-af32-b47a00420f35/transcript

Most people think the hardest part of entrepreneurship is coming up with an idea. For a lot of founders today, that’s no longer the problem. The problem is deciding which ideas deserve your time.

In this solo episode of Black Tech Green Money, Will Lucas explores what happens when every opportunity feels like it could be the next big thing. From software startups and media ventures to hospitality, real estate, and AI-powered products, Will shares the reality of navigating a growing portfolio of ideas while trying to stay focused on what matters most.

Along the way, he examines the difference between ideas that excite you and ideas that align with your long-term vision, why AI has made starting projects easier than ever, and how judgment—not execution—may be becoming the most valuable skill in entrepreneurship.

This is a candid conversation about focus, opportunity, decision-making, and the hidden cost of chasing too many good ideas.

If you’ve ever found yourself asking, “Should I build this?” this episode is for you.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Most people think the hardest part of entrepreneurship is coming up with an idea.&nbsp;For a lot of founders today, that&rsquo;s no longer the problem.&nbsp;The problem is deciding which ideas deserve your time.
In this solo episode of Black Tech Green Money, Will Lucas explores what happens when every opportunity feels like it could be the next big thing. From software startups and media ventures to hospitality, real estate, and AI-powered products, Will shares the reality of navigating a growing portfolio of ideas while trying to stay focused on what matters most.
Along the way, he examines the difference between ideas that excite you and ideas that align with your long-term vision, why AI has made starting projects easier than ever, and how judgment&mdash;not execution&mdash;may be becoming the most valuable skill in entrepreneurship.
This is a candid conversation about focus, opportunity, decision-making, and the hidden cost of chasing too many good ideas.
If you&rsquo;ve ever found yourself asking, &ldquo;Should I build this?&rdquo; this episode is for you.
Follow Will Lucas on Instagram:&nbsp;<a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast

Every Idea Feels Like a Million-Dollar Opportunity

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/92f2d119-0576-40ca-8f40-b4720111305f/transcript

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.

In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it’s getting to launch. If you’ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.

Links Mentioned in This Episode:
ICON – https://ICONapp.co

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.
In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it&rsquo;s getting to launch. If you&rsquo;ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.
Links Mentioned in This Episode:
<ul>
<li>ICON &ndash;&nbsp;<a href="https://ICONapp.co">https://ICONapp.co</a></li>
</ul>
Follow Will Lucas on Instagram:&nbsp;<a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

I Built a Startup with AI. Here's What They Don't Tell You That Trips Most People Up

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/54d544af-095d-41a9-a2a6-b46b014a7a8e/transcript

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.

Links Mentioned in This Episode:
ICON – https://ICONapp.co
CommPartHS – https://Commparths.com

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn&rsquo;t generating ideas, it&rsquo;s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.
Links Mentioned in This Episode:
<ul>
<li>ICON &ndash;&nbsp;<a href="https://ICONapp.co">https://ICONapp.co</a></li>
<li>CommPartHS &ndash; <a href="https://Commparths.com">https://Commparths.com</a></li>
</ul>
Follow Will Lucas on Instagram: <a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Stop Looking for Startup Ideas. Start Looking for Problems.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44f56b2d-1473-4fa1-91b9-b4640003a82e/transcript

The Founder of CultureCon

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