Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.

Links Mentioned in This Episode:
ICON – https://ICONapp.co
CommPartHS – https://Commparths.com

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn&rsquo;t generating ideas, it&rsquo;s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.
Links Mentioned in This Episode:
<ul>
<li>ICON &ndash;&nbsp;<a href="https://ICONapp.co">https://ICONapp.co</a></li>
<li>CommPartHS &ndash; <a href="https://Commparths.com">https://Commparths.com</a></li>
</ul>
Follow Will Lucas on Instagram: <a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Technology and business from a Black perspective.

Black Tech Green Money

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (<a href="https://instagram.com/willlucas">@willlucas</a>), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast

Stop Looking for Startup Ideas. Start Looking for Problems.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44f56b2d-1473-4fa1-91b9-b4640003a82e/transcript