Ep. 186 In this episode of Black Tech Green Money, AfroTech's Will Lucas chats with Nicky Saunders, Content Strategist at Deeper Than The Brand, to explore the powerful strategies behind turning social media followers into loyal customers. Nicky, best known for scaling motivational speaker Eric Thomas’s online community from 300K to 2M, shares her insights on how entrepreneurs and small business owners can grow their digital footprint with authenticity and purpose.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Ep. 186 In this episode of Black Tech Green Money, AfroTech's Will Lucas chats with Nicky Saunders, Content Strategist at Deeper Than The Brand, to explore the powerful strategies behind turning social media followers into loyal customers. Nicky, best known for scaling motivational speaker Eric Thomas’s online community from 300K to 2M, shares her insights on how entrepreneurs and small business owners can grow their digital footprint with authenticity and purpose.
Follow Will Lucas on Instagram at <a href="https://instagram.com/willlucas">@willlucas</a>
Learn more at AfroTech.com https://instagram.com/afro.tech
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Technology and business from a Black perspective.

Black Tech Green Money

Nicky Saunders is Content Strategist at Deeper Than The Brand

Nicky Saunders, Content Strategist at Deeper Than The Brand, on Turning Followers into Customers, Growing Your Digital Footprint, and AI Tools for Social Media

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6c32b29d-c4a5-4638-ba65-b2020162773b/transcript

Shontay Lundy is the Founder and CEO of Black Girl Sunscreen, a pioneering brand created to address the sun care needs of Black and Brown skin. Launched in 2016, Black Girl Sunscreen has grown from a single product to a trusted line available in major retailers like Target and Ulta.

On this episode, Shontay speaks with AfroTech's Will Lucas about building Black Girl Sunscreen from the ground up, including the challenges of funding her vision and breaking into the beauty industry.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Shontay Lundy is the Founder and CEO of Black Girl Sunscreen, a pioneering brand created to address the sun care needs of Black and Brown skin. Launched in 2016, Black Girl Sunscreen has grown from a single product to a trusted line available in major retailers like Target and Ulta.
On this episode, Shontay speaks with AfroTech's Will Lucas about building Black Girl Sunscreen from the ground up, including the challenges of funding her vision and breaking into the beauty industry.
Follow Will Lucas on Instagram at <a href="https://instagram.com/willlucas">@willlucas</a>
Learn more at AfroTech.com https://instagram.com/afro.tech
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Shontay Lundy is Founder and CEO of Black Girl Sunscreen

Shontay Lundy of Black Girl Sunscreen on Authentic Marketing, Innovating in Skincare, and the Journey to Major Retail

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/74b55ce2-acf4-435c-8495-b21f000a3d5a/transcript

The Black Effect Presents... Black Tech Green Money!

Marketing Strategist Mahdi Woodard is an innovative thinker with broad business acumen and in-depth marketing and branding experience. He serves as a marketing Consultant and Chief Marketing Officer, and was previously a Marketing Brand Analyst and Associate Brand Manager at Mars Petcare which is home to Iams, Pedigree and more, and he was Brand Manager at Newell Brands, home to Rubbermaid, Graco, and Paper Mate.

His social media profiles teach others how to grow online and monetize their content.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

The Black Effect Presents... Black Tech Green Money!
Marketing Strategist Mahdi Woodard is an innovative thinker with broad business acumen and in-depth marketing and branding experience. He serves as a marketing Consultant and Chief Marketing Officer, and was previously a Marketing Brand Analyst and Associate Brand Manager at Mars Petcare which is home to Iams, Pedigree and more, and he was Brand Manager at Newell Brands, home to Rubbermaid, Graco, and Paper Mate.
His social media profiles teach others how to grow online and monetize their content.
Follow Will Lucas on Instagram at <a href="https://instagram.com/willlucas">@willlucas</a>
Learn more at AfroTech.com https://instagram.com/afro.tech
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Mahdi Woodard is a marketing strategist, CMO, and content creator

Black Tech Green Money: Marketing Strategist Mahdi Woodard on Growing Your Socials, Making Money with Instagram, and Knowing What To Post

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aca3a96c-6920-47b9-80ea-b1ee0004ebf1/transcript

DeMarcus Shawn is one of the funniest people on Tik Tok, reaching over 6.6 million followers on TikTok and a million more on Instagram. Known for his relatable humor, DeMarcus has become a master of online entertainment, crafting skits and engaging videos that resonate across audiences and platforms. But his path to full-time content creation wasn’t always straightforward. 

In this episode, DeMarcus speaks with AfroTech’s Will Lucas to share insights on what it takes to grow massive followings on multiple platforms, build a sustainable income through content creation, and stay authentic while adapting to the demands of the digital world.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

DeMarcus Shawn is one of the funniest people on Tik Tok, reaching over 6.6 million followers on TikTok and a million more on Instagram. Known for his relatable humor, DeMarcus has become a master of online entertainment, crafting skits and engaging videos that resonate across audiences and platforms. But his path to full-time content creation wasn’t always straightforward. 
In this episode, DeMarcus speaks with AfroTech’s Will Lucas to share insights on what it takes to grow massive followings on multiple platforms, build a sustainable income through content creation, and stay authentic while adapting to the demands of the digital world.
Follow Will Lucas on Instagram at <a href="https://instagram.com/willlucas">@willlucas</a>
Learn more at AfroTech.com https://instagram.com/afro.tech
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

DeMarcus Shawn is a content creator with more than 6.6 million followers on Tik Tok

DeMarcus Shawn on Growing Up Funny, Millions on Tik Tok, and Going Full Time with Content

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/32eec5e5-c3db-4560-907b-b2180001688a/transcript

Nicky Saunders, Content Strategist at Deeper Than The Brand, on Turning Followers into Customers, Growing Your Digital Footprint, and AI Tools for Social Media

Black Tech Green Money

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