Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.
Follow Will Lucas on Instagram: @willlucas
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Technology and business from a Black perspective.

Black Tech Green Money

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (<a href="https://instagram.com/willlucas">@willlucas</a>), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Omar Johnson is the founder of ØPUS Intelligence

How to Monetize Cultural Influence with Omar Johnson

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/617cede9-8619-49a8-8cb7-b45d01521693/transcript

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.

In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it’s getting to launch. If you’ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.

Links Mentioned in This Episode:
ICON – https://ICONapp.co

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.
In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it&rsquo;s getting to launch. If you&rsquo;ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.
Links Mentioned in This Episode:
<ul>
<li>ICON &ndash;&nbsp;<a href="https://ICONapp.co">https://ICONapp.co</a></li>
</ul>
Follow Will Lucas on Instagram:&nbsp;<a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Will Lucas is the Brand Manager for AfroTech, and the Host and Producer of Black Tech Green Money podcast

I Built a Startup with AI. Here's What They Don't Tell You That Trips Most People Up

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/54d544af-095d-41a9-a2a6-b46b014a7a8e/transcript

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.

Links Mentioned in This Episode:
ICON – https://ICONapp.co
CommPartHS – https://Commparths.com

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn&rsquo;t generating ideas, it&rsquo;s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.
Links Mentioned in This Episode:
<ul>
<li>ICON &ndash;&nbsp;<a href="https://ICONapp.co">https://ICONapp.co</a></li>
<li>CommPartHS &ndash; <a href="https://Commparths.com">https://Commparths.com</a></li>
</ul>
Follow Will Lucas on Instagram: <a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Stop Looking for Startup Ideas. Start Looking for Problems.

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44f56b2d-1473-4fa1-91b9-b4640003a82e/transcript

Tade Oyerinde is Chancellor at Campus.edu. Campus is on a mission to maximize access to a world-class education. A new kind of college, Campus offers accredited, career-focused degree programs to kickstart your education.

Follow Will Lucas on Instagram: @willlucas

Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast

Learn more at AfroTech.com

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Tade Oyerinde is Chancellor at Campus.edu. Campus is on a mission to maximize access to a world-class education. A new kind of college, Campus&nbsp;offers accredited, career-focused degree programs to kickstart your education.
Follow Will Lucas on Instagram: <a href="https://instagram.com/willlucas">@willlucas</a>
Follow Black Tech Green Money: @blacktechgreenmoney, @btgmpodcast
Learn more at AfroTech.com
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Tade Oyerinde is Chancellor at Campus.edu.

Community & Education in the world of AI with Tade Oyerinde of Campus.edu

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/70e0e62d-a295-466c-a8e3-b4570014d6cc/transcript

How to Monetize Cultural Influence with Omar Johnson

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