Tuma Basa is the Director of Urban Music at YouTube, and previously served as the global programming head for Hip Hop at Spotify, responsible for curating their widely popular playlists including RapCaviar, one of the biggest and most popular playlists with over 9 million followers. Tuma chat’s with Will Lucas about how creatives break through the noise and get noticed, and how artists can gain equity in the new landscape of music and distribution.

Follow Will Lucas on Instagram at @willlucas

Learn more at AfroTech.com https://instagram.com/afro.tech

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Tuma Basa is the Director of Urban Music at YouTube, and previously served as the global programming head for Hip Hop at Spotify, responsible for curating their widely popular playlists including RapCaviar, one of the biggest and most popular playlists with over 9 million followers. Tuma chat’s with Will Lucas about how creatives break through the noise and get noticed, and how artists can gain equity in the new landscape of music and distribution.Follow Will Lucas on Instagram at @willlucasLearn more at AfroTech.com https://instagram.com/afro.tech Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (@willlucas), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Technology and business from a Black perspective.

Black Tech Green Money

Black Tech Green Money presents the stories of successful Black entrepreneurs and technologists, as well as actionable advice and wealth-building strategies from a Black perspective. Hosted by Will Lucas (<a href="https://instagram.com/willlucas">@willlucas</a>), an entrepreneur, content creator, and Brand Manager at AfroTech, the world's largest Black tech digital platform and conference, Black Tech Green Money is THE podcast for Black entrepreneurs and moguls in the making.

Tuma Basa is the Director of Urban Music at YouTube

How Creatives Use Social Media To Capitalize On Their Art w/ Tuma Basa

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/62ebba0e-9052-4a52-95b8-ae3300711f96/transcript