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Today Sophie Hurley joins us on the podcast, who is one half of the duo behind Honest Wolf. Sophie is based in the Turakina Valley in the North Island, where she lives with her husband Sam and son Harry.  

Sophie Sam launched Honest Wolf, a line of accessories made from wool from the family farm, in 2020. Honest Wolf’s goal is to make wool the sustainable go-to fiber in the luggage and accessories industry.

With another baby on the way, Sophie talks to us about her next steps with Honest Wolf, how she juggles running her own business with a young family, and shares her experiences and advice for starting up a business from your passions. 

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