We'd never suggest sitting around and waiting for a great business idea to land in your lap, but that's kinda the story behind Levi Strauss & Co.  In this week's episode of Bizography, we dig into the family, the philosophy, and first-ness that helped Levi's become the iconic brand it is today.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>We'd never suggest sitting around and waiting for a great business idea to land in your lap, but that's kinda the story behind Levi Strauss &amp; Co.  In this week's episode of Bizography, we dig into the family, the philosophy, and first-ness that helped Levi's become the iconic brand it is today.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Whether they’re a current shining star, in the midst of a massive dumpster fire or settling into the dust heap of history, iconic companies all have a past worth knowing. Hosts Dana Barrett and Nick Bean dive into their strange but true stories.

Bizography with Dana Barrett

LEVI'S: The Patent Advantage of Being First

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f1ed0c28-f791-4c05-bbe4-ae330036bfab/transcript

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