The first housing endeavor for Nick Roush and wife Mandy was so bad, his mom though he hadn’t seen the inside when he bought it. After spending $60,000 — all on credit cards to fix it — Roush had to tear it down and start over. Roush Rentals has learned a lot in its 25 years of building. It now has 225 successful units. Rouch's philosophy: Find the win-wins for people, the cities he builds in, and his company. In this podcast you’ll hear:

• How they keep young professionals in the area
• How they can build more new homes in La Crosse, helping property taxes and schools
• What goes into developing property over time
• What tools city’s can bring to the table to help build more housing
• Why renting to the unsheltered is tough for property owners

You’ll leave with a better understanding of the risks of developing properties, the vast need for housing, and the opportunities.