Many businesses would be envious of the budget Haleigh Doyle has, as head of marketing at Explore La Crosse - also known as the La Crosse Convention and Visitors Bureau or the tourism bureau. The more successful she is, the greater her budget. She gets to attract people for our birding, our outdoor activities, our festivals and more. From printed tourism guides to sharing visitors' Instagram posts to working with social influencers, come hear how Haleigh is bringing in people who spend money at our hotels, shops, restaurants, convention centers, meeting rooms, and more.