If your goal was to fill hotel rooms and generate tax dollars for the community, how is greater La Crosse doing? AJ Frels, executive director of Explore La Crosse — the county tourism bureau — joins BizCast. Frels talks about the different ways greater La Crosse attracts tourists and how those areas are performing. Plus, learn what cool technology they’re using to track visitors and how the organization is using social media influencers.