Estina Hanes’s La Crosse roots run deep. 

Despite being a makeup artist at Fashion Week in New York or glamming up socialites in California, La Crosse keeps calling her back. 

This Central High School graduate moved away, came back, got recruited to do makeup for the stars, and now flies back to La Crosse when she is done. 

On July 8, Hanes opens E-Spa and TLYN Studios in The Village — which is where her grandpa had his construction business and, of course, next to her alma mater. She’s surrounded by the comforts of home.

She shares her story of being a single mom and becoming an inspiration, as she focuses and achieves her dreams. 

She’s traveled a rough road to get here but faces it with positivity — because, after all, apparently we all have cows for pets. Just ask a socialite.