Joe Katchever, owner, brewmaster, and founder of Pearl Street Brewery in La Crosse joins, as they're about to celebrate 25 years in business with the Feb. 17 Winter Ball. We discuss Katchever's Pearl Street Brewery journey — from its inception in Colorado to the basement of the Bodega and now at its current location. Katchever also discusses the challenges he faced to get here, the brewery's events, their community involvement and the company's expansion into things like hard ciders and seltzers. Katchever also explains the importance of the taproom to the business model and emphasizes his passion for brewing beer.