B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts.

<p>B.C. brands are bracing for a Beijing boost. The Olympic Games are set to kick off Feb. 4 and some notable West Coast companies will be showcasing their wares to the rest of the world. This ranges from made-in-B.C. technology to designer clothing. But how much does this really matter for these brands? Retail Insider's Craig Patterson joins BIV Today to dive into the opportunities ahead. Tyler Orton hosts.</p>

British Columbia's only daily news show focused on business, brought to you by Business in Vancouver newspaper and biv.com. Join hosts editor-in-chief Kirk LaPointe as well as reporters Tyler Orton and Hayley Woodin as they interview Canada's business and political leaders about the pressing issues facing British Columbian businesses and industries today. Join them as they discuss real estate, technology, the resource industries and local and provincial politics.