BIV Today: The business podcast for B.C.BIV Today: The business podcast for B.C.

The cannabis challenge: How do companies sell their cannabis brands in a highly regulated environment like Canada’s?

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On BIV Today...

Peter McDonough, who has led some of the largest brand-building exercises, discusses this and his new role with a Canadian bioscience firm looking at the next stage of legalization—infused beverages and edibles.

Kirk LaPointe hosts, see more at https://biv.com/.

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BIV Today: The business podcast for B.C.

British Columbia's only daily news show focused on business, brought to you by Business in Vancouver 
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