Let's “BEET” Childhood Hunger: The #eatAbeet Fundraiser for Food4Kids Hamilton Starts Today!

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Published Feb 12, 2021, 4:54 PM

Since 2015, the HPFFA has hosted a Charity Hockey Tournament benefiting Food4Kids Hamilton. The tournament had first responders from all over Southern Ontario on teams playing each other. They've raised almost $100,000 for Food4Kids since then.

Unfortunately, due to Covid they had to cancel 2020 and now the 2021 tournament. In an effort to fill the void, they came up with a social media challenge based on a Food4Kids t-shirt with the slogan "Together we can beat childhood hunger" - with the word "beat" actually being the vegetable. From that we developed #eatAbeet for Food4Kids Hamilton. The challenge is to eat a beet (raw, cooked, canned, pickled, etc...it's up to you), take a video or photo, post on-line hitting all the hashtags and links and challenge someone else.  The hope is all participants donate $25, which covers the cost of one $25 grocery card. (The grocery cards are how Food4Kids is helping the 1300 registered students when doing virtual learning due to Covid). Our goal is $32,500 (one card per each registered student).

The HPFFA Charity will start the fundraiser with a $5,000 donation and it has been matched by tandia financial credit.

GUEST: Cathy Haan, Executive Director of Food4Kids Hamilton

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