Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.

On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with the rising demand.


Read more: The Global Matcha Boom Is Driving a Shortage in Japan

Further listening: Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.
On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world&rsquo;s obsession with matcha &ndash; and why producers can&rsquo;t keep up with the rising demand.
 Read more: <a href="https://www.bloomberg.com/news/articles/2025-02-27/matcha-tiktok-craze-has-japan-facing-tea-shortage-raising-prices">The Global Matcha Boom Is Driving a Shortage in Japan </a>Further listening: <a href="https://podcasts.apple.com/us/podcast/japans-small-businesses-have-a-problem-they-dont/id1746141911?i=1000663721043">Japan&rsquo;s Small Businesses Have a Problem. They Don&rsquo;t Know How to Raise Prices</a>

We’re taking The Big Take to Asia. Each week, Bloomberg’s Oanh Ha tells a story from the home of the world's most dynamic economies - and the markets, tycoons and businesses that drive the ever-shifting region.

We’re taking The Big Take to Asia. Each week, Bloomberg’s Oanh Ha tells a story from the home of the world's most dynamic economies - and the markets, tycoons and businesses that drive the ever-shifting region.

Big Take Asia

Can’t Get Enough Of Matcha? Too Bad – Japan Is Running Low

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9f6f7a54-ecaa-4e68-aac0-b2a4013ca91b/transcript