In this week’s edition of Big Orange Sunday, we kick off July by setting the stage for Tennessee’s upcoming fall camp and celebrating a historic week for the university. We highlight the latest Vol Hall of Fame inductees—including legends like Monica Abbott, Reggie Cobb, and Jason Witten—before diving into the massive business move that has everyone talking: Tennessee’s official 10-year apparel partnership with Adidas. With Nike in the rearview, we explore why this lucrative, multi-million-dollar contract positions the Vols as a top-tier priority in college athletics and what this groundbreaking third-party deal means for the players' ongoing name, image, and likeness opportunities.

Coach also  focuses  to the gridiron, offering a comprehensive contrast between the continuity of the offensive coaching staff and the complete overhaul on the defensive side of the ball. With Jim Knowles taking the reins as defensive coordinator, we break down his meticulous evaluation process and his aggressive approach to the transfer portal, bringing in heavy-hitting senior depth to immediately bolster the squad. Finally, we shine a spotlight on the "sokers"—the dedicated developmental players who have been quietly grinding in the weight room and absorbing the system for years—and discuss why their time to step up and make a defining impact on this new-look defense is right now.

In this week&rsquo;s edition of Big Orange Sunday, we kick off July by setting the stage for Tennessee&rsquo;s upcoming fall camp and celebrating a historic week for the university. We highlight the latest Vol Hall of Fame inductees&mdash;including legends like Monica Abbott, Reggie Cobb, and Jason Witten&mdash;before diving into the massive business move that has everyone talking: Tennessee&rsquo;s official 10-year apparel partnership with Adidas. With Nike in the rearview, we explore why this lucrative, multi-million-dollar contract positions the Vols as a top-tier priority in college athletics and what this groundbreaking third-party deal means for the players' ongoing name, image, and likeness opportunities.
Coach also&nbsp; focuses&nbsp; to the gridiron, offering a comprehensive contrast between the continuity of the offensive coaching staff and the complete overhaul on the defensive side of the ball. With Jim Knowles taking the reins as defensive coordinator, we break down his meticulous evaluation process and his aggressive approach to the transfer portal, bringing in heavy-hitting senior depth to immediately bolster the squad. Finally, we shine a spotlight on the "sokers"&mdash;the dedicated developmental players who have been quietly grinding in the weight room and absorbing the system for years&mdash;and discuss why their time to step up and make a defining impact on this new-look defense is right now.

Former University of Tennessee coordinator Doug Mathews brings you the latest news and analysis every weekend on 104-5 The Zone. Find the show LIVE every Sunday morning at 8 AM and check out the full podcast right here every weekend.