David and Victoria Beckham weren't always the untouchable power couple we know today. In 1998, David was public enemy number one after a red card cost England the World Cup. So how did the Beckhams go from national villains to a global billion-dollar brand?

We break down the Beckham playbook: how David and Victoria used humor, honesty, and razor-sharp media instincts to rewrite their story, survive relentless tabloid scrutiny, and build an empire spanning football, fashion, music, and celebrity culture. From World Cup backlash to billionaire status, this is the story of image, reinvention, and the making of modern celebrity power.

Additional archive: Ali G, Comic Relief, 2001

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