David and Victoria Beckham weren't always the untouchable power couple we know today. In 1998, David was public enemy number one after a red card cost England the World Cup. So how did the Beckhams go from national villains to a global billion-dollar brand?

We break down the Beckham playbook: how David and Victoria used humor, honesty, and razor-sharp media instincts to rewrite their story, survive relentless tabloid scrutiny, and build an empire spanning football, fashion, music, and celebrity culture. From World Cup backlash to billionaire status, this is the story of image, reinvention, and the making of modern celebrity power.

Additional archive: Ali G, Comic Relief, 2001

Connect with the team! 
Follow our hosts Kai Wright and Emmanuel Dzotsi
Follow Pushkin on Instagram, LinkedIn or X 
Follow BBC Podcasts on YouTube and Instagram

David and Victoria Beckham weren't always the untouchable power couple we know today. In 1998, David was public enemy number one after a red card cost England the World Cup. So how did the Beckhams go from national villains to a global billion-dollar brand?
We break down the Beckham playbook: how David and Victoria used humor, honesty, and razor-sharp media instincts to rewrite their story, survive relentless tabloid scrutiny, and build an empire spanning football, fashion, music, and celebrity culture. From World Cup backlash to billionaire status, this is the story of image, reinvention, and the making of modern celebrity power.
Additional archive: Ali G, Comic Relief, 2001
Connect with the team!&nbsp;
<ul>
<li>Follow our hosts <a href="https://www.instagram.com/kai_wright/">Kai Wright</a> and <a href="https://www.instagram.com/newsmanual_/reels/">Emmanuel Dzotsi</a></li>
<li>Follow Pushkin on <a href="https://www.instagram.com/pushkinpods/">Instagram</a>,<a href="https://www.linkedin.com/company/pushkin-industries/posts/?feedView=all"> LinkedIn</a> or <a href="https://x.com/pushkinpods?lang=en">X</a>&nbsp;</li>
<li>Follow BBC Podcasts on <a href="https://www.youtube.com/@bbcpodcasts">YouTube</a> and <a href="https://www.instagram.com/bbcpodcasts/">Instagram</a></li>
</ul>

Every legend has a twist. From pop culture icons to music and comedy greats, award-winning journalists Kai Wright and Emmanuel Dzotsi dig into the BBC archive to unpick the story behind the icons who shape our culture.

Each week on Big Lives, Kai and Emmanuel take an iconic figure — from musical trailblazers like David Bowie, Amy Winehouse and Tina Turner to stars of the screen like Richard Pryor, Meg Ryan and Jane Fonda — and dissect their lives. Join them as they see these icons in a new light, uncover deep cuts from the BBC's archive, and learn how each legend set the stage for our contemporary cultural landscape. 

After all, you can't understand today's culture until you understand the icons who built it. Smart, curious, and full of heart.

The Guardian: "A smart and chatty show"

The Telegraph: "Presenters sift wittily through the BBC archive"

Listen ad-free with a Pushkin+ subscription. Sign up on the Big Lives show page on Apple Podcasts or at pushkin.fm/plus. Subscribe to BBC on Apple Podcasts and on BBC.com.

Every legend has a twist. From pop culture icons to music and comedy greats, award-winning journalists Kai Wright and Emmanuel Dzotsi dig into the BBC archive to unpick the story behind the icons who shape our culture.
Each week on Big Lives, Kai and Emmanuel take an iconic figure &mdash; from musical trailblazers like David Bowie, Amy Winehouse and Tina Turner to stars of the screen like Richard Pryor, Meg Ryan and Jane Fonda &mdash; and dissect their lives. Join them as they see these icons in a new light, uncover deep cuts from the BBC's archive, and learn how each legend set the stage for our contemporary cultural landscape.&nbsp; After all, you can't understand today's culture until you understand the icons who built it. Smart, curious, and full of heart.
The Guardian: "A smart and chatty show"
The Telegraph: "Presenters sift wittily through the BBC archive"
Listen ad-free with a Pushkin+ subscription. Sign up on the Big Lives show page on Apple Podcasts or at pushkin.fm/plus. Subscribe to BBC on Apple Podcasts and on BBC.com.

Big Lives

Every legend has a twist. From pop culture icons to music and comedy greats, award-winning journalists Kai Wright and Emmanuel Dzotsi dig into the BBC archive to unpick the story behind the icons who shape our culture.
Each week on Big Lives, Kai and Emmanuel take an iconic figure — from musical trailblazers like David Bowie, Amy Winehouse and Tina Turner to stars of the screen like Richard Pryor, Meg Ryan and Jane Fonda — and dissect their lives. Join them as they see these icons in a new light, uncover deep cuts from the BBC's archive, and learn how each legend set the stage for our contemporary cultural landscape. 

After all, you can't understand today's culture until you understand the icons who built it. Smart, curious, and full of heart. 

From Pushkin Industries and BBC Studios, Big Lives drops new episodes on Mondays.

Every legend has a twist. From pop culture icons to music and comedy greats, award-winning journalists Kai Wright and Emmanuel Dzotsi dig into the BBC archive to unpick the story behind the icons who shape our culture. Each week on Big Lives, Kai and Emmanuel take an iconic figure &mdash; from musical trailblazers like David Bowie, Amy Winehouse and Tina Turner to stars of the screen like Richard Pryor, Meg Ryan and Jane Fonda &mdash; and dissect their lives. Join them as they see these icons in a new light, uncover deep cuts from the BBC's archive, and learn how each legend set the stage for our contemporary cultural landscape.&nbsp; After all, you can't understand today's culture until you understand the icons who built it. Smart, curious, and full of heart.&nbsp; From Pushkin Industries and BBC Studios, Big Lives drops new episodes on Mondays.

The Beckhams: From World Cup Villain to Billionaire Power Couple

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/9323051e-fe72-47a3-8226-b47b00f5344b/transcript