Recently, Aussie-owned brand JeansWest announced it’s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding and marketing perspective, shares what she would have done differently, and—of course—delivers some brutally honest takes (and we wouldn’t have it any other way).

LINKS

Follow Britt on:
Instagram - @brittney_saunders
TikTok - @brittney_saunders 
YouTube - Brittney Saunders - Fayt The Label
Check out FAYT The Label HERE.
Pre-Order "Just Getting Started"HERE

CREDITS
Host: Brittney Saunders. 
Senior Producer: Xander Cross
Managing Producer: Elle Beattie

Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficial

Recently, Aussie-owned brand JeansWest announced it&rsquo;s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding and marketing perspective, shares what she would have done differently, and&mdash;of course&mdash;delivers some brutally honest takes (and we wouldn&rsquo;t have it any other way).
LINKS
Follow Britt on:
<ul>
<li>Instagram - <a href="https://www.instagram.com/brittney_saunders/?hl=en" data-loopstyle="linkonly">@brittney_saunders</a></li>
<li>TikTok - <a href="https://www.tiktok.com/@brittney_saunders?lang=en" data-loopstyle="linkonly">@brittney_saunders&nbsp;</a></li>
<li>YouTube - <a href="https://www.youtube.com/@faytthelabel">Brittney Saunders - Fayt The Label</a></li>
<li>Check out FAYT The Label&nbsp;<a href="https://faytthelabel.com/" data-loopstyle="linkonly">HERE.</a></li>
<li>Pre-Order "Just Getting Started" <a href="https://www.booktopia.com.au/just-getting-started-brittney-saunders/book/9781761282195.html">HERE</a></li>
</ul>
CREDITS Host:&nbsp;Brittney Saunders.&nbsp; Senior Producer:&nbsp;Xander Cross Managing Producer:&nbsp;Elle Beattie
Find more great podcasts like this at&nbsp;<a href="http://novapodcasts.com.au/" data-loopstyle="linkonly">novapodcasts.com.au&nbsp;</a>and follow Nova Podcast's Instagram&nbsp;<a href="https://www.instagram.com/novapodcastsofficial/" data-loopstyle="linkonly">@novapodcastsofficial</a>

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store. 
Want to know how she did it? Listen to Big Business! 
On Big Business Britt will take you behind the scenes of her businesses to teach you all the lessons she wishes she’d known from the start. She also interviews other inspiring founders to hear their entrepreneurial wisdom. 

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store.  Want to know how she did it? Listen to Big Business!  On Big Business Britt will take you behind the scenes of her businesses to teach you all the lessons she wishes she’d known from the start. She also interviews other inspiring founders to hear their entrepreneurial wisdom.

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store.  Want to know how she did it? Listen to Big Business with Brittney Saunders!

Big Business with Brittney Saunders

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store. 
Want to know how she did it? Listen to Big Business! 
On Big Business Britt will take you behind the scenes of her businesses to teach you all the lessons she wishes she’d known from the start. She also interviews other inspiring founders to hear their entrepreneurial wisdom. 

Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store. Want to know how she did it? Listen to Big Business! On Big Business Britt will take you behind the scenes of her businesses to teach you all the lessons she wishes she’d known from the start. She also interviews other inspiring founders to hear their entrepreneurial wisdom.

How Jeans West Failed To Stay Relevant 

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/4fc68faf-4549-4651-94a7-b2b4004ad715/transcript

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