This week, we look at the link between sound, branding and national identity. Like anything else, the nation too, should be branded. But in what way is this a sonic experience? It turns out that feeling and listening too must be politicised. Shazlin Amir Hamzah tells us all about how this works.

<p>This week, we look at the link between sound, branding and national identity. Like anything else, the nation too, should be branded. But in what way is this a sonic experience? It turns out that feeling and listening too must be politicised. Shazlin Amir Hamzah tells us all about how this works.</p>

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