Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.

<p>Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.</p>

Your supplement post rush hour and on the weekends. Our staples on everything outside of stock markets and finance. Yes, that means "all the fun stuff". Tune in for a myriad discussion on fashion, music, philosophy, lifestyle, the arts and more.

Advertisement