Sammeer, Managing Director at Standard Chartered Bank Malaysia, speaks to BFM about the bank's consumer, private and business banking priorities for 2024 which is to maintain leadership in wealth and expand in personal banking with new embedded finance platforms.

 
Beyond that, he highlights 3 things that differentiates itself from the competition. First, they cut across the client continuum to serve clients across life stages under one client segment. Second, they leverage open architecture to serve clients consistently across markets through their wealth select framework. And third, they have invested into cutting-edge digital wealth solutions, including online equity platforms, FX platforms, and fund platforms, enabling clients to meet their financial needs without visiting a branch.