Trust is an integral aspect of the business environment. In this episode, we discuss the importance of trust in business and the Building Trust Awards with Soo Hoo Khoon Yean, Managing Partner at PwC Malaysia. 

Trust is an&nbsp;integral&nbsp;aspect of the business environment. In this episode, we discuss the importance of trust in business and the Building Trust Awards with Soo Hoo Khoon Yean, Managing Partner&nbsp;at&nbsp;PwC Malaysia.&nbsp;

The Marketplace

PwC Malaysia's Building Trust Awards Marks its Fifth Edition

As wealth management becomes more complex and global, how can banks go beyond transactions to truly support clients? We hear from Jeffrey Yap, Managing Director and Head of Regional Wealth Management at Hong Leong Bank, about HLB Priority, a shift toward advisory-led, outcome-based wealth management. Jeffrey shares how Hong Leong Bank is aligning financial strategy with lifestyle needs, including cross-border mobility and premium healthcare access through its “Health is Wealth” initiative.

As wealth management becomes more complex and global, how can banks go beyond transactions to truly support clients? We hear from Jeffrey Yap, Managing Director and Head of Regional Wealth Management at Hong Leong Bank, about HLB Priority, a shift toward advisory-led, outcome-based wealth management. Jeffrey shares how Hong Leong Bank is aligning financial strategy with lifestyle needs, including cross-border mobility and premium healthcare access through its “Health is Wealth” initiative.

Rethinking Wealth Management with HLB Priority

IMU University has launched their new programmme for 2026: The Bachelor in Cosmetic Science. We dive into how the programme blends product development, beauty innovation, and global exposure to prepare students for careers in the fast‑growing beauty industry.

IMU University has launched their new programmme for 2026: The Bachelor in Cosmetic Science. We dive into how the programme blends product development, beauty innovation, and global exposure to prepare students for careers in the fast‑growing beauty industry.

Beyond The Beauty - IMU's New Cosmetic Science Programme

Asia School of Business recently celebrated a key milestone in its history, as it received the international Association to Advance Collegiate Schools of Business (AACSB) accreditation. What does this mean for the School as it aims to continuously transform business education for its students?

Professor Joseph Cherian, CEO, President, Dean, and Distinguished Professor of the Asia School of Business, joins us to share the good news.

Asia School of Business recently celebrated a key milestone in its history, as it received the international Association to Advance Collegiate Schools of Business (AACSB) accreditation. What does this mean for the School as it aims to continuously transform business education for its students? Professor Joseph Cherian, CEO, President, Dean, and Distinguished Professor of the Asia School of Business, joins us to share the good news.

PwC Malaysia's Building Trust Awards Marks its Fifth Edition

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