Hey, welcome to Beyond the Scenes. This is the Daily Show podcast that goes a little deeper into segments and topics that originally aired on the show. That just this is what this podcast is like. All right, Like you ever lose your remote control in the house and then you go like looking at your couch kitchen for the remote control, and then you find a twenty dollar bill and you're like, yo, I got twenty dollars. Now I only oh, eighteen thousand, nine hundred and eighty dollars and student loan debt. That's what this podcast is like. Uh. Today, we've got a topic that's come up on the show a few times, and it's about college athletes getting paid. Please welcome Governor Gavin Newsom. Coaches make millions and millions of dollars. Advertisers make millions and millions of dollars on the likeness of these athletes that give up in some cases their bodies, uh, and their health for their sports. Um. I guess that's one version of a romanticized system. That's the current system. And you know what, respect there's a racial component close to these coaches are white and the majority of Division one basketball players are black. The plurality of Division one football players are black, and with all due respect this notion of student athletes, give me a break. These guys are full time, expected, full time to sacrifice themselves for athletics. But when they're done, the next crew comes in and it's just this cycle, and at the end of the day, it perpetuates the cycle of inequality. This is the right because see, now student athletes and rich kids pretending to be student athletes can get paid. It helps the families, it helps the players. It even helps the nerd to do their homework because you know they weren't getting a fair rate before. I gotta disagree, Roy, this is a bad move. Now I admit it's wrong not to pay the athletes. That's why I think they should expand it and pay no one, not the students, not the athletic director, not even the coaches. Just give them all basic scholarships. Then you can have an angry six eight year old man with a headset and you're Jane Austen Seminar. There's a lot he could learn from Elizabeth Bennet and her sister's Roy, we already know the n C Double A does not pay their student athletes but over the summer they announced temporary rules that let their athletes cash in on their name, image, and likeness, which means endorsement deals, ad campaigns, being able to create personalized merch, cryptocurrency, TikTok bills, making copyright or stupid dance, being able to build out your personal brand. This is gonna be all sorts of new opportunities for student athletes. So helping me talk about this a little bit today. I gotta get ready for this. I gotta sit up for this, because we got we got somebody very honorable and to build it. Today. She is the first basketball player in n C double A history with two thousand points, a thousand rebounds, and a thousand assists, the w NBA's number one draft pick in and the youngest w NBA player in history to score triple double formally of the University of Oregon and now out of the New York Liberty Sabrina your NETSCOO, how are you doing today? That was a great introduction. I'm doing great? That I miss anything? Was there? Also? Forty eight blocks in two possessions? What else have you not done? I don't know? That was amazing. So these athletes, you know, they can have these name and likeness deals. Just as you left, perfect time and mom and Dad are not having Sabrina. A little later, talk to me a little bit about the corporate sponsors and the endorsement deals that are going on. Does this mean the n C Double A is paying their players now? You know, indirectly, I would say, I don't think the n C Double as I or the universities are. But you know, these brands now have an opportunity to invest in these student athletes, and um, these student athletes are able to build a brand for themselves at a really younger age than you know, wherever used to. You know, I had to wait my four years through college, and um, now they're able to, you know, coming in from high school, they're able to start navigating through agents, figuring out where they want to go, what schools are going to provide the best opportunity for them to be able to showcase that. So it's an exciting time in college sports and I am I am truly happy for a lot of these student athletes who are able to, you know, build their brands and get paid for doing so. So when you were playing, did you all ever just sit and think, man, I need some money. Somebody need to be paying me for this ship. Yeah, yeah, I wouldn't you know if looking back now, I would have never signed any big deal, no matter how much money I needed. I would have done like a little one off thing, like oh, I'll post this for a couple of thousand dollars. And in college that last few you know, all I needed in college was flights to get back home, flights to get my family, two games, and some extra food if I wanted to eat out. That was it. I didn't need a car, I didn't need to buy an expensive car, jewelry. I really just needed the bare minimum. And so I think that's what I would have done. And so sometimes I was like, dang, you know, my jerseys are selling and the school is profiting a lot, and I'm over here and I can't even afford to go to Chipole myself a burrito. So there are certain times that I was like, yeah, I could use a couple of extra bucks in my pocket, but it was never to the point where I would sacrifice basketball or school to do. So you're playing for the New York Liberty, but you're also the chief athlete officer for a company called Division Street. Now break that down for me, what what is what is Division Street and what exactly are you working on over there. Yeah, so I am a Chief Athlete Officer UM, and that's really just being the voice of the athlete for all five hundred plus student athletes at the University of Oregon UM. So this company was you know, founded by Phil Knight, UM, founder of Nike, and there's a lot of you know, ex Nike employees and UM people that worked in the business of branding and you know, figuring out how to best you know put athletes and UM help them use their brand and you know, monetize that. And so in my position, you know, at this company, being so newly removed from being a student athlete at the University of Oregan, it's really just using my voice and listening to the athletes and what they want and trying to be able to help you know, them get that through this company. And so Division students really just us listening to them, putting them you know, as athletes first, and really helping them kind of understand their brand and figuring that out and aligning the right UM partnerships with them. Okay, so then you all kind of brain child some of the partnerships. So like, all right, let's just say I'm an athlete. Let's just say, hey, Sabrina, how you don I'm really with junior stellar baseball player fourteen home runs in one game. Listen. I think it's time that I start monetizing myself with the PAC ten um. I want to come up with my partner the well, it's about to be the PAC twenty, the way they emerging all these conferences, I wanna I think the PAC twelve should I have. I want to create my own cryptocurrency coin. Is that something you all could help me with or is it just you go, you shouldn't do that, or that's a good idea, go figure it out. No. I mean the thing is a lot of these athletes still have agents, and so if you're in the top you know, division of um in your in your sport on you know a lot of the high name, high profile athletes, you're still having your regular marketing agents that they're hiring now in college to help with that. But on a bigger you know, on a kind of a bigger level. This is also like team based, so it's like division street helps you know, if there's a donor that wants to help with investments and not just donate money to the university, but actually see their money work in these athletes. It's like, Okay, let's partner with an investment company that will help teams that hole figure out how to invest the donor can you know, pay money towards all of these athletes being able to use their brand and investing. So it is also on an individual level, like if an athlete wants get involved in coin base and they can always reach out and we can see what we could do. But it's also on a team base with a lot of these athletes that might not have the brand in the relationships as the one or two percent of the student athletes do. But it's also giving them an opportunity to make money while they're in college as well. So what about fan interaction? Is there a way to Um? I'm gonna tell you a brief story and one that made me really sad, but it also kind of made me a little gratifying. So years ago, I did um David Letterman. I did comedy on David Letterman. The couch guest that night was Pete Rose. Pete Rose was rude as ship and I'll say them on the record. It is what it is, great baseball player rude as ship to young comedians and like a couple of years later, I saw him in Vegas in front of a sports store at an autograph table and there was no one in line, and it just I don't know why that warmed my soul the way it did, but it did, Sabrina, So, how do you all build a bridge between the players and the fans, because I think now you know, when you look at social media, it's about accessibility. It's not just enough to root for your favorite guy, but you want to be able to touch them or interact with them some way. But that's also something that could lead to infraction. So how do you help the players navigate the relationships in terms of marketing themselves and that and the Oregon brand with the fans. Know, a lot of that is team based, Like we were doing things with fans. Obviously this was pre COVID when I was there, but we signed autographs once a week um, and we're able to really engage with our fan base. But I think there's also being able to incorporate um fan interaction into deals like for example, we just did this Airbnb deal at the University of Oregon for particular athletes, and it's basically this airbnb that is all decorated with this particular player. This player right now is no Soul who plays on the football team, and all inside the division Street has decorated it with his jersey, things that he likes, food, whatever, you know, whatever is. It is all ducked out with cool things that you know, make Noah Noah. You get that fan interaction and they're able to rent it out for the football games for the weekends for fans to come in and be able to stay in kind of Noah's house and kind of have that interaction with this is what he likes. He might stop buy and say hi. And I think these are all super important, um, and they mean a lot to fans. You know. It's like we we signed autographs all the time. Little kids were crying so happy to meet us. And you really are an inspiration and their menator, and so it really means a lot to give back to the community that they come watch you, support you at your highs and lows. So we're trying to do everything we can to keep integrating, you know, fans and the fan experience, keeping that as a priority. This concept of paying college athletes is starting to bleed into paying high school athletes. And so you know, and I know you know about what overtime elide is, but if it and correct me if I'm giving the summation wrong. But they're basically paid amateur league for children that are not yet in college. And so there are a few high schoolers now that are quitting their high school team to go make money now playing travel ball. And they give the kids an education, and they give them tutors, and they give them everything they need scholastically to get them through high school. But it's this paid pipeline into the NBA that seems like an express lane to get you around the rigabaro of college athletics. But there's part of me that I'm still trying to find where the downside is to it. And I wonder if this concept of money and trying to get money as soon as possible could be a bad thing for some athletes. What's your opinions on that? Yeah, you know, I think moneys that are of all evil. So I do think that, you know, if if I had to look in the future, I do think that's where it's trending for younger amateurs to start getting paid at a younger age because they want the money, they want the cars, they want the nice things. And that's kind of where social media has taken a lot of things too, with posting about it and comparing yourself to others. And so I do think it's going to get to that level, but you know, I do think it could do a lot of these athletes that disservice as well, because there's a lot to learn from high school basketball, there is a lot to learn from college basketball, and there's very you know, a very small select group of these athletes that are gonna make it to the NBA. It's a statistic that you know, we're all told in in college it's about one or two percent of us that end up going to play pro. And so I think having a degree and being able to be a part of a team and you're not really just doing it for the individual accolades and you know, the individual money, but being able to do it, you know, to learn and to grow as a person and player is really important. So it is going to be interesting to see, you know, where this goes and how it's going to affect a lot of development of a younger age, not to be the other thing that a lot of these two teams need, they meet honest coaches. So I played in high school baseball, right and we had a coach shout out to coach Logan. Coach Logan told us one day we wouldn't even seen it yet. He looked at the whole team, he said, I'm looking at all of y'all and I see maybe two scholarships, and maybe only one of you is going to get an invite to try out for minor league ball, and you're gonna get cut. Nobody, specially on this team, get to running well. That's rare, especially in this day and age. Coaches want to keep their jobs and everything's on social media. I feel like I was t I'm having a conversation with the other day. It's like everything's kind of gone a little soft, you know. It's like everything's about not offending, not being too hard, not being too strict, you know, not really you know a coach, That's what the coach is supposed to do. Motivate you, challenge you to want to be better. And I think a lot of the times, and especially with the coaches that are new and coaching. It's like they don't really have an identity, so they don't know what to say, and they want to please the players, so they stay and they don't transfer. They don't leave, and transferring and you know, leaving colleges and high schools is you know, seeing every single day now, so it's not really look down upon or found upon. So I think that's really what they're nervous about, and so they might not hold someone accountable because they want them to stay and not transfer. Now you just opened up a whole another camp. So you know, the n C double A already gives the players the option now entering the transfer window, which I just like to call college free agency. I don't like my coach, so I'm transferred to another team and I won't have to sit out a year because I trans I'm going into the transfer a wodendow. All right, If we're giving players endorsement deals, do we eventually find ourselves in a world and just following this is all pine in the sky, But do we eventually find ourselves in a world where college teams get into bidding wars of the players based on the types of endorsements that they can offer The players. You know, of course above the board per nt double a rule, But do you think that this concept of paying players could eventually lead to, you know, the types of deals that make players choose where they want to go to school based on how much money they're getting and not the type of education or not even the type of offense or where their style of play may best be suited. I feel like I see it already in recruiting with kids not knowing what college to go to. It it's like, well, I can go to Kentucky and they've promised me the SNANA dollars an endorsements, or I can go to Oregon and I was promised this amount. So I definitely think it's going to change the landscape of recruiting as well because of then day, that's what these student athletes are really enticed about. It if they know that they're not going to go play pro and they know that that's not where they want to go, it's really about how they're going to be able to build their brand in college. And if they're able to partner with brands at a certain university and they're not at others, they're probably more enticed to go to that university to start building their brands and building a business for themselves in college instead of waiting until they're out of college. So it's really going to be interesting to see. Um, but I definitely think, you know, with the transferring, and it's gonna be interesting see a lot of you know, what chances brands take as well in businesses, because you can be really good at one college and you're not happy and you want to transfer different college, and what if you don't don't perform the same at that at that other college and you're tied to this long term deal. So it's gonna be interesting to see what approach a lot of these businesses and brands take as well on do they give these players long term deals? Do they give them deals only at that college? Interesting? Is so many layers to this ship because now it's like, um, you threw eight interceptions, would you mind deleting those posts about how much you love driving our truck? Wink wink. I kind of want to get your backup who's now playing better than you and started. I'm happy. I'm happy for that student athletes, but I am happy I didn't have to deal with a lot of these things while I was playing because it's just a lot, Like you said, there's a lot of layers to it. There's a lot of added pressure to perform alongside the pressure that you have on yourself. So it'll be interesting. Do you think this will like breathe jealousy in the locker room because this feels like I might be I might want to put you in the face. You got the Gatorade deal and I didn't, but I got more points than you. Yes. Absolutely. Um, I mean if it brings jealousy in the locker rooms at a professional level, it's gonna bring it at a collegiate level. So yeah, I mean it's gonna be pointing fingers comparing why do you have this deal and I don't. I want the ball more? And it's sometimes I think, you know, it's not gonna be you want the ball or to be a better basketball player. It's like, well, I have to meet these requirements to get this deal. I gotta score this many points. So it's gonna be interesting to see if people can keep the main goal, the main goal, which is be the best in your sport and be the best athlete and not get carried away with the nuances of these deals. We have to take a quick break, But I want to talk about the future of n I L deals on the other side of the break, because where are we going with this? Maybe I need to, like endorse a college athlete. I got five bucks, I could trying to a kid. Make sure if you score touchdown, make sure you say visit roywood jor dot com or something stupid. What does the future look like for student athletes when it comes to these name and likingess deals, like you know, being paid and you know equity as a whole, Like, do you think this is a net positive across the board. I think it will be. But I think it's gonna be telling on who the elite in their sports are and who are doing it for the wrong reasons. And I think that's gonna come to like a little bit sooner than it normally does. And I think it's going to be really telling, um whether a lot of these kids in high school or college or you know, willing to sacrifice making a lot of money for posting things, or are going to shoots and really focus on putting an extra work, going to the gym, having the right group of people around them too. That the agent business and all that stuff can you know, can be really tricky and a lot of these times these agents want to get paid and they don't really care what's in the best interest of you as an athlete and seeing you succeed as a person. So it's gonna be interesting to see who these athletes really trust. How the age of business is going to change as well. And um, you know, you are who your friends are, you are who's in your circles, So you know, maybe it'll make these you know, college kids and high school kids have to mature a lot faster because they're going to have to really trust those people that are making decisions around them. For a lot of young athletes right then, we know money could be a deciding factor on whether or not they can continue playing, but you know they have the pay to play leagues, the travel leagues. Do you think that model would help kids keep playing sports? And if not, with that model be helpful. Yeah. I mean my parents had to bend over backwards to you know, keep me in my a team. You know, it's like you play all summer long and you travel across the country, games every tournaments, every single weekend. I had siblings as well, and so it gets really expensive. So it's definitely not easy to do, and there's only kind of a certain percentage of of people that are able to do so. But I definitely think it's up to me, and it's up to a lot of you know, the other athletes and people of influence that have kind of walked that path to be able to do what we can and give back, whether that sponsored teams, help with uniforms and gear bowls, you know, everything adds up. And I just remember every year it's like uniforms, three dollars for a uniform. It's like that's expensive for some families. And so just trying to use my platform and in the resources that I have, you know, with my brands at nightgear or wherever it is, to be like this will help families a lot. Let's donate uniforms, Let's fund this tournament, whatever it is to just you know, keep having kids play but not have to have their parents sacrifice as much as they do. Now, when we talk about out gender pay and equity, how has the name and likeness deals, like, how does that affected student athletes? More specifically, has it affected the earning potential for female athletes? Because I really think, you know what preach it to the choir here, but like, how do we make sure that in this space of money already being allocated unevenly, how do we make sure that these names and likeness deals, can you know, kind of stay above the board, you know? For women athletes, Yeah, I think it's more beneficial than harmful. And I think so because you're really given an opportunity to use your platform to the best of your ability, and sometimes that isn't even tied with performance. So I know that there's some athletes at the University of Oregon and other universities. They could be D two, D three athletes and they're not known for their sport, but they're on TikTok or they're on Instagram and social media and their influencers for whatever they're doing, and they're getting paid more than some of the men and male athletes in their sport that are average, you're above average, that don't have an image or don't use their social media platforms. So I really do think that it gives everyone this opportunity to be uniquely themselves and if that is able to you know, provide a steady income and to um you know, to help you I think great. If you're not great at basketball, but you're great at dancing on TikTok and you can make a good amount of money, then good for you. Here's an ignorant question. Here's a question that I'm very ignorant too. So like when you look at, like, all right, March Madness, the March Madness tournament, which was during the shutdown, still a lot of COVID happening, and the way that they handled the women's training area during March Madness versus what the men had. Oregon Sedona Prince gave us a glimpse of the weight room differences in a social media video last Thursday. So, for the n C Double A, March Madness, the biggest tournament in college basketball for women, this is our weight room. Let me show you all the n's weight room. As you can see, the men were provided with a lot more equipment than the women. Damn, that's ice cold, because that's not a weight room. That's just the rack of weights that you buy in the beginning of quarantine and then never use. And honestly, this is surprising because usually the n C Double A treats male and female athletes equally. I mean, they definitely pay them both the same amount. Let's just say I'm an auto manufacturer and I want to give male athlete a thousand dollars to say drive this truck, and then I turn around and I give a woman athlete five hundred dollars to say drive this truck. Is there any type of regulations on that for where the n C double A or anyone can say, hey, no, you have to pay them the same amount of money. Or is it solely up to the third parties who are hiring the athletes as of now, I think it's solely, you know, up to whatever they want to decide. But I think that's a really cool thing that I've been able to see an annoitness that being a part of Division Street is especially at Oregon is a lot of these donors love the teams, regardless if they're women's teams, you know, men's teams, and I think they're so willing to help us as athletes us I'm not even an athlete anymore. I forgot them as athletes at the University of Oregon that you know, they want equality. They want to pay uh, men's basketball players the same as a women's basketball players. So I think it does really start with who's donating donating the money and what they stand for. But hopefully at you know, one point, there will be a regulation on even teams, right like acro and tumbling at Oregon doesn't get the notoriety that women's basketball does. But how can we help them also be able to make a living and you know, make more money than just their scholarship checks or even you know, there's a lot of players that are walk ons on these teams and they don't get money from the university at all, and they pay their way and they still put in the same amount of practice time and you know, the same amount of work in the classrooms. So it's like, how are we also a to give money to those to those people to not have to work second jobs. And so it's all really new and fresh. But I think with the right people that are in charge, it will be good now for everything that you all are doing right now with your company there for the University of Oregon. Have other schools reached out at all with regards to how they could create the same type of relationship with their players, between players and the schools. Yeah, I mean, of course, you always aspire to be the best, and I mean Phil Knight is the absolute best and what he has done at night and everything that he's done for us at Oregon and continues to do um at Oregon. And so he's also kind of involved with the time of all right analyzes now a thing, what are we going to do to help the to the oregan student athletes, And you know, he came up with something really fast, got the right people on board. And so I know that there's a bunch of other schools that you know, are are trying to figure out what we do and how they can do it because it is, you know, a competitive advantage and it is benefiting a lot of the student athletes actually ever seen in one of them, and so it'll be exciting to see if a lot of the other schools do it. And I'm excited to see what we're going to continue to do do better than all the other ones. So go duckt It's it's it's it's interesting because it's like we're Division Street and we're helping be a bridge and help the athletes monetize themselves. And we want everyone to do this, but we also don't want you stealing the way that we help our athletes because you may recruit the same athlete as us, but everybody Sabrina. Best of luck to you in the w NBA season to come. Thank you so much for taking us beyond the scenes. Play me some music. Listen to The Daily Show Beyond the Scenes on Apple podcast, the I Heart Radio Apple, or wherever you get your podcasts.

Hey, welcome to Beyond the Scenes. This is the Daily Show podcast that goes a little deeper into segments and topics that originally aired on the show. That just this is what this podcast is like. All right, Like you ever lose your remote control in the house and then you go like looking at your couch kitchen for the remote control, and then you find a twenty dollar bill and you're like, yo, I got twenty dollars. Now I only oh, eighteen thousand, nine hundred and eighty dollars and student loan debt. That's what this podcast is like. Uh. Today, we've got a topic that's come up on the show a few times, and it's about college athletes getting paid. Please welcome Governor Gavin Newsom. Coaches make millions and millions of dollars. Advertisers make millions and millions of dollars on the likeness of these athletes that give up in some cases their bodies, uh, and their health for their sports. Um. I guess that's one version of a romanticized system. That's the current system. And you know what, respect there's a racial component close to these coaches are white and the majority of Division one basketball players are black. The plurality of Division one football players are black, and with all due respect this notion of student athletes, give me a break. These guys are full time, expected, full time to sacrifice themselves for athletics. But when they're done, the next crew comes in and it's just this cycle, and at the end of the day, it perpetuates the cycle of inequality. This is the right because see, now student athletes and rich kids pretending to be student athletes can get paid. It helps the families, it helps the players. It even helps the nerd to do their homework because you know they weren't getting a fair rate before. I gotta disagree, Roy, this is a bad move. Now I admit it's wrong not to pay the athletes. That's why I think they should expand it and pay no one, not the students, not the athletic director, not even the coaches. Just give them all basic scholarships. Then you can have an angry six eight year old man with a headset and you're Jane Austen Seminar. There's a lot he could learn from Elizabeth Bennet and her sister's Roy, we already know the n C Double A does not pay their student athletes but over the summer they announced temporary rules that let their athletes cash in on their name, image, and likeness, which means endorsement deals, ad campaigns, being able to create personalized merch, cryptocurrency, TikTok bills, making copyright or stupid dance, being able to build out your personal brand. This is gonna be all sorts of new opportunities for student athletes. So helping me talk about this a little bit today. I gotta get ready for this. I gotta sit up for this, because we got we got somebody very honorable and to build it. Today. She is the first basketball player in n C double A history with two thousand points, a thousand rebounds, and a thousand assists, the w NBA's number one draft pick in and the youngest w NBA player in history to score triple double formally of the University of Oregon and now out of the New York Liberty Sabrina your NETSCOO, how are you doing today? That was a great introduction. I'm doing great? That I miss anything? Was there? Also? Forty eight blocks in two possessions? What else have you not done? I don't know? That was amazing. So these athletes, you know, they can have these name and likeness deals. Just as you left, perfect time and mom and Dad are not having Sabrina. A little later, talk to me a little bit about the corporate sponsors and the endorsement deals that are going on. Does this mean the n C Double A is paying their players now? You know, indirectly, I would say, I don't think the n C Double as I or the universities are. But you know, these brands now have an opportunity to invest in these student athletes, and um, these student athletes are able to build a brand for themselves at a really younger age than you know, wherever used to. You know, I had to wait my four years through college, and um, now they're able to, you know, coming in from high school, they're able to start navigating through agents, figuring out where they want to go, what schools are going to provide the best opportunity for them to be able to showcase that. So it's an exciting time in college sports and I am I am truly happy for a lot of these student athletes who are able to, you know, build their brands and get paid for doing so. So when you were playing, did you all ever just sit and think, man, I need some money. Somebody need to be paying me for this ship. Yeah, yeah, I wouldn't you know if looking back now, I would have never signed any big deal, no matter how much money I needed. I would have done like a little one off thing, like oh, I'll post this for a couple of thousand dollars. And in college that last few you know, all I needed in college was flights to get back home, flights to get my family, two games, and some extra food if I wanted to eat out. That was it. I didn't need a car, I didn't need to buy an expensive car, jewelry. I really just needed the bare minimum. And so I think that's what I would have done. And so sometimes I was like, dang, you know, my jerseys are selling and the school is profiting a lot, and I'm over here and I can't even afford to go to Chipole myself a burrito. So there are certain times that I was like, yeah, I could use a couple of extra bucks in my pocket, but it was never to the point where I would sacrifice basketball or school to do. So you're playing for the New York Liberty, but you're also the chief athlete officer for a company called Division Street. Now break that down for me, what what is what is Division Street and what exactly are you working on over there. Yeah, so I am a Chief Athlete Officer UM, and that's really just being the voice of the athlete for all five hundred plus student athletes at the University of Oregon UM. So this company was you know, founded by Phil Knight, UM, founder of Nike, and there's a lot of you know, ex Nike employees and UM people that worked in the business of branding and you know, figuring out how to best you know put athletes and UM help them use their brand and you know, monetize that. And so in my position, you know, at this company, being so newly removed from being a student athlete at the University of Oregan, it's really just using my voice and listening to the athletes and what they want and trying to be able to help you know, them get that through this company. And so Division students really just us listening to them, putting them you know, as athletes first, and really helping them kind of understand their brand and figuring that out and aligning the right UM partnerships with them. Okay, so then you all kind of brain child some of the partnerships. So like, all right, let's just say I'm an athlete. Let's just say, hey, Sabrina, how you don I'm really with junior stellar baseball player fourteen home runs in one game. Listen. I think it's time that I start monetizing myself with the PAC ten um. I want to come up with my partner the well, it's about to be the PAC twenty, the way they emerging all these conferences, I wanna I think the PAC twelve should I have. I want to create my own cryptocurrency coin. Is that something you all could help me with or is it just you go, you shouldn't do that, or that's a good idea, go figure it out. No. I mean the thing is a lot of these athletes still have agents, and so if you're in the top you know, division of um in your in your sport on you know a lot of the high name, high profile athletes, you're still having your regular marketing agents that they're hiring now in college to help with that. But on a bigger you know, on a kind of a bigger level. This is also like team based, so it's like division street helps you know, if there's a donor that wants to help with investments and not just donate money to the university, but actually see their money work in these athletes. It's like, Okay, let's partner with an investment company that will help teams that hole figure out how to invest the donor can you know, pay money towards all of these athletes being able to use their brand and investing. So it is also on an individual level, like if an athlete wants get involved in coin base and they can always reach out and we can see what we could do. But it's also on a team base with a lot of these athletes that might not have the brand in the relationships as the one or two percent of the student athletes do. But it's also giving them an opportunity to make money while they're in college as well. So what about fan interaction? Is there a way to Um? I'm gonna tell you a brief story and one that made me really sad, but it also kind of made me a little gratifying. So years ago, I did um David Letterman. I did comedy on David Letterman. The couch guest that night was Pete Rose. Pete Rose was rude as ship and I'll say them on the record. It is what it is, great baseball player rude as ship to young comedians and like a couple of years later, I saw him in Vegas in front of a sports store at an autograph table and there was no one in line, and it just I don't know why that warmed my soul the way it did, but it did, Sabrina, So, how do you all build a bridge between the players and the fans, because I think now you know, when you look at social media, it's about accessibility. It's not just enough to root for your favorite guy, but you want to be able to touch them or interact with them some way. But that's also something that could lead to infraction. So how do you help the players navigate the relationships in terms of marketing themselves and that and the Oregon brand with the fans. Know, a lot of that is team based, Like we were doing things with fans. Obviously this was pre COVID when I was there, but we signed autographs once a week um, and we're able to really engage with our fan base. But I think there's also being able to incorporate um fan interaction into deals like for example, we just did this Airbnb deal at the University of Oregon for particular athletes, and it's basically this airbnb that is all decorated with this particular player. This player right now is no Soul who plays on the football team, and all inside the division Street has decorated it with his jersey, things that he likes, food, whatever, you know, whatever is. It is all ducked out with cool things that you know, make Noah Noah. You get that fan interaction and they're able to rent it out for the football games for the weekends for fans to come in and be able to stay in kind of Noah's house and kind of have that interaction with this is what he likes. He might stop buy and say hi. And I think these are all super important, um, and they mean a lot to fans. You know. It's like we we signed autographs all the time. Little kids were crying so happy to meet us. And you really are an inspiration and their menator, and so it really means a lot to give back to the community that they come watch you, support you at your highs and lows. So we're trying to do everything we can to keep integrating, you know, fans and the fan experience, keeping that as a priority. This concept of paying college athletes is starting to bleed into paying high school athletes. And so you know, and I know you know about what overtime elide is, but if it and correct me if I'm giving the summation wrong. But they're basically paid amateur league for children that are not yet in college. And so there are a few high schoolers now that are quitting their high school team to go make money now playing travel ball. And they give the kids an education, and they give them tutors, and they give them everything they need scholastically to get them through high school. But it's this paid pipeline into the NBA that seems like an express lane to get you around the rigabaro of college athletics. But there's part of me that I'm still trying to find where the downside is to it. And I wonder if this concept of money and trying to get money as soon as possible could be a bad thing for some athletes. What's your opinions on that? Yeah, you know, I think moneys that are of all evil. So I do think that, you know, if if I had to look in the future, I do think that's where it's trending for younger amateurs to start getting paid at a younger age because they want the money, they want the cars, they want the nice things. And that's kind of where social media has taken a lot of things too, with posting about it and comparing yourself to others. And so I do think it's going to get to that level, but you know, I do think it could do a lot of these athletes that disservice as well, because there's a lot to learn from high school basketball, there is a lot to learn from college basketball, and there's very you know, a very small select group of these athletes that are gonna make it to the NBA. It's a statistic that you know, we're all told in in college it's about one or two percent of us that end up going to play pro. And so I think having a degree and being able to be a part of a team and you're not really just doing it for the individual accolades and you know, the individual money, but being able to do it, you know, to learn and to grow as a person and player is really important. So it is going to be interesting to see, you know, where this goes and how it's going to affect a lot of development of a younger age, not to be the other thing that a lot of these two teams need, they meet honest coaches. So I played in high school baseball, right and we had a coach shout out to coach Logan. Coach Logan told us one day we wouldn't even seen it yet. He looked at the whole team, he said, I'm looking at all of y'all and I see maybe two scholarships, and maybe only one of you is going to get an invite to try out for minor league ball, and you're gonna get cut. Nobody, specially on this team, get to running well. That's rare, especially in this day and age. Coaches want to keep their jobs and everything's on social media. I feel like I was t I'm having a conversation with the other day. It's like everything's kind of gone a little soft, you know. It's like everything's about not offending, not being too hard, not being too strict, you know, not really you know a coach, That's what the coach is supposed to do. Motivate you, challenge you to want to be better. And I think a lot of the times, and especially with the coaches that are new and coaching. It's like they don't really have an identity, so they don't know what to say, and they want to please the players, so they stay and they don't transfer. They don't leave, and transferring and you know, leaving colleges and high schools is you know, seeing every single day now, so it's not really look down upon or found upon. So I think that's really what they're nervous about, and so they might not hold someone accountable because they want them to stay and not transfer. Now you just opened up a whole another camp. So you know, the n C double A already gives the players the option now entering the transfer window, which I just like to call college free agency. I don't like my coach, so I'm transferred to another team and I won't have to sit out a year because I trans I'm going into the transfer a wodendow. All right, If we're giving players endorsement deals, do we eventually find ourselves in a world and just following this is all pine in the sky, But do we eventually find ourselves in a world where college teams get into bidding wars of the players based on the types of endorsements that they can offer The players. You know, of course above the board per nt double a rule, But do you think that this concept of paying players could eventually lead to, you know, the types of deals that make players choose where they want to go to school based on how much money they're getting and not the type of education or not even the type of offense or where their style of play may best be suited. I feel like I see it already in recruiting with kids not knowing what college to go to. It it's like, well, I can go to Kentucky and they've promised me the SNANA dollars an endorsements, or I can go to Oregon and I was promised this amount. So I definitely think it's going to change the landscape of recruiting as well because of then day, that's what these student athletes are really enticed about. It if they know that they're not going to go play pro and they know that that's not where they want to go, it's really about how they're going to be able to build their brand in college. And if they're able to partner with brands at a certain university and they're not at others, they're probably more enticed to go to that university to start building their brands and building a business for themselves in college instead of waiting until they're out of college. So it's really going to be interesting to see. Um, but I definitely think, you know, with the transferring, and it's gonna be interesting see a lot of you know, what chances brands take as well in businesses, because you can be really good at one college and you're not happy and you want to transfer different college, and what if you don't don't perform the same at that at that other college and you're tied to this long term deal. So it's gonna be interesting to see what approach a lot of these businesses and brands take as well on do they give these players long term deals? Do they give them deals only at that college? Interesting? Is so many layers to this ship because now it's like, um, you threw eight interceptions, would you mind deleting those posts about how much you love driving our truck? Wink wink. I kind of want to get your backup who's now playing better than you and started. I'm happy. I'm happy for that student athletes, but I am happy I didn't have to deal with a lot of these things while I was playing because it's just a lot, Like you said, there's a lot of layers to it. There's a lot of added pressure to perform alongside the pressure that you have on yourself. So it'll be interesting. Do you think this will like breathe jealousy in the locker room because this feels like I might be I might want to put you in the face. You got the Gatorade deal and I didn't, but I got more points than you. Yes. Absolutely. Um, I mean if it brings jealousy in the locker rooms at a professional level, it's gonna bring it at a collegiate level. So yeah, I mean it's gonna be pointing fingers comparing why do you have this deal and I don't. I want the ball more? And it's sometimes I think, you know, it's not gonna be you want the ball or to be a better basketball player. It's like, well, I have to meet these requirements to get this deal. I gotta score this many points. So it's gonna be interesting to see if people can keep the main goal, the main goal, which is be the best in your sport and be the best athlete and not get carried away with the nuances of these deals. We have to take a quick break, But I want to talk about the future of n I L deals on the other side of the break, because where are we going with this? Maybe I need to, like endorse a college athlete. I got five bucks, I could trying to a kid. Make sure if you score touchdown, make sure you say visit roywood jor dot com or something stupid. What does the future look like for student athletes when it comes to these name and likingess deals, like you know, being paid and you know equity as a whole, Like, do you think this is a net positive across the board. I think it will be. But I think it's gonna be telling on who the elite in their sports are and who are doing it for the wrong reasons. And I think that's gonna come to like a little bit sooner than it normally does. And I think it's going to be really telling, um whether a lot of these kids in high school or college or you know, willing to sacrifice making a lot of money for posting things, or are going to shoots and really focus on putting an extra work, going to the gym, having the right group of people around them too. That the agent business and all that stuff can you know, can be really tricky and a lot of these times these agents want to get paid and they don't really care what's in the best interest of you as an athlete and seeing you succeed as a person. So it's gonna be interesting to see who these athletes really trust. How the age of business is going to change as well. And um, you know, you are who your friends are, you are who's in your circles, So you know, maybe it'll make these you know, college kids and high school kids have to mature a lot faster because they're going to have to really trust those people that are making decisions around them. For a lot of young athletes right then, we know money could be a deciding factor on whether or not they can continue playing, but you know they have the pay to play leagues, the travel leagues. Do you think that model would help kids keep playing sports? And if not, with that model be helpful. Yeah. I mean my parents had to bend over backwards to you know, keep me in my a team. You know, it's like you play all summer long and you travel across the country, games every tournaments, every single weekend. I had siblings as well, and so it gets really expensive. So it's definitely not easy to do, and there's only kind of a certain percentage of of people that are able to do so. But I definitely think it's up to me, and it's up to a lot of you know, the other athletes and people of influence that have kind of walked that path to be able to do what we can and give back, whether that sponsored teams, help with uniforms and gear bowls, you know, everything adds up. And I just remember every year it's like uniforms, three dollars for a uniform. It's like that's expensive for some families. And so just trying to use my platform and in the resources that I have, you know, with my brands at nightgear or wherever it is, to be like this will help families a lot. Let's donate uniforms, Let's fund this tournament, whatever it is to just you know, keep having kids play but not have to have their parents sacrifice as much as they do. Now, when we talk about out gender pay and equity, how has the name and likeness deals, like, how does that affected student athletes? More specifically, has it affected the earning potential for female athletes? Because I really think, you know what preach it to the choir here, but like, how do we make sure that in this space of money already being allocated unevenly, how do we make sure that these names and likeness deals, can you know, kind of stay above the board, you know? For women athletes, Yeah, I think it's more beneficial than harmful. And I think so because you're really given an opportunity to use your platform to the best of your ability, and sometimes that isn't even tied with performance. So I know that there's some athletes at the University of Oregon and other universities. They could be D two, D three athletes and they're not known for their sport, but they're on TikTok or they're on Instagram and social media and their influencers for whatever they're doing, and they're getting paid more than some of the men and male athletes in their sport that are average, you're above average, that don't have an image or don't use their social media platforms. So I really do think that it gives everyone this opportunity to be uniquely themselves and if that is able to you know, provide a steady income and to um you know, to help you I think great. If you're not great at basketball, but you're great at dancing on TikTok and you can make a good amount of money, then good for you. Here's an ignorant question. Here's a question that I'm very ignorant too. So like when you look at, like, all right, March Madness, the March Madness tournament, which was during the shutdown, still a lot of COVID happening, and the way that they handled the women's training area during March Madness versus what the men had. Oregon Sedona Prince gave us a glimpse of the weight room differences in a social media video last Thursday. So, for the n C Double A, March Madness, the biggest tournament in college basketball for women, this is our weight room. Let me show you all the n's weight room. As you can see, the men were provided with a lot more equipment than the women. Damn, that's ice cold, because that's not a weight room. That's just the rack of weights that you buy in the beginning of quarantine and then never use. And honestly, this is surprising because usually the n C Double A treats male and female athletes equally. I mean, they definitely pay them both the same amount. Let's just say I'm an auto manufacturer and I want to give male athlete a thousand dollars to say drive this truck, and then I turn around and I give a woman athlete five hundred dollars to say drive this truck. Is there any type of regulations on that for where the n C double A or anyone can say, hey, no, you have to pay them the same amount of money. Or is it solely up to the third parties who are hiring the athletes as of now, I think it's solely, you know, up to whatever they want to decide. But I think that's a really cool thing that I've been able to see an annoitness that being a part of Division Street is especially at Oregon is a lot of these donors love the teams, regardless if they're women's teams, you know, men's teams, and I think they're so willing to help us as athletes us I'm not even an athlete anymore. I forgot them as athletes at the University of Oregon that you know, they want equality. They want to pay uh, men's basketball players the same as a women's basketball players. So I think it does really start with who's donating donating the money and what they stand for. But hopefully at you know, one point, there will be a regulation on even teams, right like acro and tumbling at Oregon doesn't get the notoriety that women's basketball does. But how can we help them also be able to make a living and you know, make more money than just their scholarship checks or even you know, there's a lot of players that are walk ons on these teams and they don't get money from the university at all, and they pay their way and they still put in the same amount of practice time and you know, the same amount of work in the classrooms. So it's like, how are we also a to give money to those to those people to not have to work second jobs. And so it's all really new and fresh. But I think with the right people that are in charge, it will be good now for everything that you all are doing right now with your company there for the University of Oregon. Have other schools reached out at all with regards to how they could create the same type of relationship with their players, between players and the schools. Yeah, I mean, of course, you always aspire to be the best, and I mean Phil Knight is the absolute best and what he has done at night and everything that he's done for us at Oregon and continues to do um at Oregon. And so he's also kind of involved with the time of all right analyzes now a thing, what are we going to do to help the to the oregan student athletes, And you know, he came up with something really fast, got the right people on board. And so I know that there's a bunch of other schools that you know, are are trying to figure out what we do and how they can do it because it is, you know, a competitive advantage and it is benefiting a lot of the student athletes actually ever seen in one of them, and so it'll be exciting to see if a lot of the other schools do it. And I'm excited to see what we're going to continue to do do better than all the other ones. So go duckt It's it's it's it's interesting because it's like we're Division Street and we're helping be a bridge and help the athletes monetize themselves. And we want everyone to do this, but we also don't want you stealing the way that we help our athletes because you may recruit the same athlete as us, but everybody Sabrina. Best of luck to you in the w NBA season to come. Thank you so much for taking us beyond the scenes. Play me some music. Listen to The Daily Show Beyond the Scenes on Apple podcast, the I Heart Radio Apple, or wherever you get your podcasts.