What if the key to investing isn’t chasing returns, but managing risk with the right plan? Jackie Campbell sits down with Brad Jenkins, founder of Market Guard, to discuss the philosophy behind his investment methodology, the role of emotion in investing, and why retirement requires a different playbook than accumulation years. They explore customization, tax efficiency, risk management, and the importance of adapting strategies as life changes. Jackie and Brad also share simple analogies, including the famous “cookies and retirement” story, to explain complex investment concepts in a relatable way.
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