Social media was buzzing with today with photographs from parents and teenagers who were purchasing the new energy and hydration drink, Prime.Social media was buzzing with today with photographs from parents and teenagers who were purchasing the new energy and hydration drink, Prime. The drink is owned by American Youtuber Logan Paul with former rival and British YouTuber, KSI. When the drink first hit the market in South Africa a few weeks ago, it cost about R500, but that price has gone down to R40 after supermarket, Checkers imported it in bulk. To discuss the power of influencer marketing among youth, we’re now joined by reputation specialist, Tshepo Matseba