Jamie Johansen sits down with Randy Little for an honest, entertaining look at how a dairy farm kid built one of the most recognizable Western stores in America. Randy talks about his early days milking cows in Clever, Missouri, the unexpected break that launched him into business, and the moment he decided to take a gamble on a small feed store that eventually became PFI.

He shares how bold ideas, smart branding, and a lot of hustle led to the BootDaddy brand, the catalog boom, wild promotions, national TV moments, and the growing crowds that turned PFI into a destination. Jamie also dives into Randy’s passion for agriculture, youth leadership, and the work he’s doing today to strengthen Missouri agriculture and support the next generation.

It’s a fast-moving, inspiring conversation with a man who built an empire by trusting his gut, asking big questions, and never losing sight of his roots.