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Eric Schnelle: The S&H Farm Supply Legacy

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What happens when you combine $1,000, a kitchen table, and a farm garage with a massive vision? đźšś

In this episode of Beyond the Gate, Jamie sits down with Eric Schnelle of S&H Farm Supply to chart the incredible growth of a family business that started in 1969 and expanded into seven physical locations across rural Missouri. Eric shares behind-the-scenes family history—including how a member of the Ozark Mountain Daredevils penned their legendary "S&H Country" jingle over a plate of cheeseburgers—alongside the modern realities of managing a multi-location equipment dealership in 2026.

From navigating global manufacturer boards and smart tractor telematics to recruiting high school FFA students straight into hands-on trade careers, Eric breaks down why trusting your gut and valuing local relationships beats a textbook business plan every single time. 👨‍🌾🌾

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Beyond The Gate

Join host Jamie Johansen for Beyond The Gate, a podcast sharing the grit, growth, and spirit of rura… 
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