It all began with a joke and twenty dollars. In 2005, Tina Craig started one of the first fashion blogs, BagSnob.com—without really knowing what a blog was. Truth be told, she was the first influencer Bobbi ever met before she had a clue what an influencer was. Now Tina has a major digital platform, designs bag collections with top designers, and has launched her own beauty brand, U Beauty. In their conversation, Bobbi and Tina talk about what the word “influencer” really means, how a start-up can become profitable, and why you don’t actually need to have a lot of money to be a “bag snob.”

For more from Tina, follow @ubeauty on Instagram and visit her online at www.theubeauty.com. For a free 3-6 day trial kit, visit https://theubeauty.com/pages/samplers.