Auckland Council has released a new document, seeking potential interest from 'an exclusive funding and naming rights partner for a landmark activation initiative that will transform the Auckland Harbour Bridge into a dynamic storytelling canvas through light.'

The project - expected to be a multi-year tourism initiative starting in August next year - is likely to attract widespread interest among marketers and creative agencies.

Creative Director at The Goat Farm, Vaughn Davis, says the council's short of money, so whoever's interested is in a good negotiating position - but there's a unique challenge. 

"The downside of the Harbour Bridge lights is that you can't even put your jolly logo on it...with the lights, you've got to work pretty hard to make that association."  

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Auckland Council has released a new document, seeking potential interest from 'an exclusive funding and naming rights partner for a landmark activation initiative that will transform the Auckland Harbour Bridge into a dynamic storytelling canvas through light.'
The project - expected to be a multi-year tourism initiative starting in August next year - is likely to attract widespread interest among marketers and creative agencies.
Creative Director at The Goat Farm, Vaughn Davis, says the council's short of money, so whoever's interested is in a good negotiating position - but there's a unique challenge.&nbsp;
"The downside of the Harbour Bridge lights is that you can't even put your jolly logo on it...with the lights, you've got to work pretty hard to make that association."&nbsp;&nbsp;
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

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Vaughn Davis: Creative Director at The Goat Farm on Auckland Council looking for a new sponsor for the Harbour Bridge

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/2939c8b5-4570-4d29-ad5b-b4570077a315/transcript