There's hopes a fresh call for reform to break our supermarket duopoly brings meaningful action.
Economic Growth and Finance Minister Nicola Willis has announced a new strategy for creating more competition.
The Government is receptive to cracking down on pricing - and helping new entrants access land and properties.
MonopolyWatch research director Tex Edwards says the devil will be in the details.
"Because there's been an overbuild - unless it's a breakup, you're not going to get what we call price competition and you're not going to get to see any sustainability competition."
LISTEN ABOVE

Nicola Willis: Finance Minister on the pre-election opening of the Government books
06:27

Murray Olds: Australian correspondent on whether the RBA is set to lift the OCR again
04:10

Richard Arnold: US correspondent on Bill Gates warning that AI growth can't keep 'going unchecked'
05:18