A company is moving marketing to a new level by trying to use the power of everyday Kiwis.

Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.

Co-Founder in New Zealand, Shane Moore, says using genuine locals is a good marketing technique.

"It's all about community and connecting people with brands that we already use and love."

LISTEN ABOVE

A company is moving marketing to a new level by trying to use the power of everyday Kiwis.
Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.
Co-Founder in New Zealand, Shane Moore, says using genuine locals is a good marketing technique.
"It's all about community and connecting people with brands that we already use and love."
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.

Best of Business

Shane Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

The ongoing conflict in the Middle East has been taking place for five weeks, and it's started to impact financial results.

Data shows business confidence has plunged over the last month, airlines are cutting down projected results and retail and construction have taken a hti.

Sam Dickie from Fisher Funds explained further.

LISTEN ABOVE

The ongoing conflict in the Middle East has been taking place for five weeks, and it's started to impact financial results.
Data shows business confidence has plunged over the last month, airlines are cutting down projected results and retail and construction have taken a hti.
Sam Dickie from Fisher Funds explained further.
LISTEN ABOVE

Sam Dickie: Fisher Funds expert on the ongoing economic costs of the Iran war

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/034db659-c22d-4f07-aaa5-b42000759399/transcript

A farmer has revealed he gets paid 60 cents for 1kg of peas - which were selling for $5.79 at the local Pak’n’Save.

This has prompted questions about where the extra margin goes, especially following the planned closures at McCain and Watties.

Foodstuffs North Island CEO Chris Quin says it's unclear where the $5.79 figure came from.

"It's certainly not easy, and I think that's what we're seeing with McCain and Watties - it's pretty tragic news." 

LISTEN ABOVE

A farmer has revealed he gets paid 60 cents for 1kg of peas - which were selling for $5.79 at the local Pak’n’Save.
This has prompted questions about where the extra margin goes, especially following the planned closures at McCain and Watties.
Foodstuffs North Island CEO Chris Quin says it's unclear where the $5.79 figure came from.
"It's certainly not easy, and I think that's what we're seeing with McCain and Watties - it's pretty tragic news."&nbsp;
LISTEN ABOVE

Chris Quin: Foodstuffs North Island CEO on farmers raising questions over supermarket food prices

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4fdd5ef8-66c4-4af4-aa0b-b4200065c59a/transcript

ASB is facing a fine of around $6 million for breaching anti-money laundering rules. 

Banks are required to do their due diligence with their money, in order to comply with existing legislation - but ASB hasn't followed the right systems. 

NZ Herald Wellington business editor Jenee Tibshraeny explained further.

LISTEN ABOVE

ASB is facing a fine of around $6 million for breaching anti-money laundering rules.&nbsp;
Banks are required to do their due diligence with their money, in order to comply with existing legislation - but ASB hasn't followed the right systems.&nbsp;
NZ Herald Wellington business editor Jenee Tibshraeny explained further.
LISTEN ABOVE

Jenee Tibshraeny: NZ Herald Wellington business editor on ASB facing a $6 million dollar fine for breaching anti-money laundering rules

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/b17d60b5-18a6-4d98-a1a3-b41f0075944a/transcript

Shane Moore: TheSalt co-founder explains how everyday Kiwis can be encouraged to become micro-influencers

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