A company is moving marketing to a new level by trying to use the power of everyday Kiwis.

Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.

Co-Founder in New Zealand, Shane Moore, says using genuine locals is a good marketing technique.

"It's all about community and connecting people with brands that we already use and love."

LISTEN ABOVE

A company is moving marketing to a new level by trying to use the power of everyday Kiwis.
Social media business TheSalt is entering the New Zealand market by paying users to post about specific brands, including McDonald's and Netflix- paying a starting $50 per post.
Co-Founder in New Zealand, Shane Moore, says using genuine locals is a good marketing technique.
"It's all about community and connecting people with brands that we already use and love."
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.