Tourism New Zealand has launched a $5.1 million campaign targeting "high quality" visitors.

It will target wealthier visitors, as well as those who spend more time here and go outside hotspots and engage in local areas.

It comes as Tourism Minister Stuart Nash says he doesn't want to attract what he calls the "two-minute noodle-eating visitors".

Tourism New Zealand CEO Rene de Monchy told Mike Hosking they're increasingly researching into what the high quality visitors are looking for.

He says they've researched a lot for the last two years into people's motivations and interests, as well as their barriers to getting here.

LISTEN ABOVE

Tourism New Zealand has launched a $5.1 million campaign targeting "high quality" visitors.
It will target wealthier visitors, as well as those who spend more time here and go outside hotspots and engage in local areas.
It comes as Tourism Minister Stuart Nash says he doesn't want to attract what he calls the "two-minute noodle-eating visitors".
Tourism New Zealand CEO Rene de Monchy told Mike Hosking they're increasingly researching into what the high quality visitors are looking for.
He says they've researched a lot for the last two years into people's motivations and interests, as well as their barriers to getting here.
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.