There's been a big uptick in sponsorship deals across women's sports.

A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth.

It comes, of course, as we're hosting the Rugby World Cup Women's event.

Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking.

LISTEN ABOVE

There's been a big uptick in sponsorship deals across women's sports.
A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth.
It comes, of course, as we're hosting the Rugby World Cup Women's event.
Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking.
LISTEN ABOVE

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. 

Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers. Whether you’re a small business owner or interested in what’s going on in the Big End of Town, this podcast encompasses the sharpest voices and minds in the world of business.

Best of Business is the home of all things business at Newstalk ZB, from morning market updates right through to incisive interviews with New Zealand’s top business leaders and decision makers.