A push for policymakers to veer away from an outright social media ban for under-16s.

A select committee inquiry's recommending tightening rules on content, advertising and algorithms, and limits for young users.

Social media giant Meta wants stronger protections prioritised over age bans.

Waikato University Cyber Law lecturer Rachel Tan says a duty of care model would address harms better.

"If this is a statutory duty of care, it legally imposes an obligation onto these platforms to actually act."

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